Advice for Amazon Google Ads Beating Our E-Commerce Website Ads

Hey fellow sellers,

Amazon's Google ads for our listings rank ahead of our own Google ads. We understand that Amazon simply has the money to outbid anyone, and that listing our products on Amazon subjects us to this. We're not complaining that we are getting more traffic and sales to our Amazon listings.

However, it is obviously better profitability-wise for customers to buy directly through our own website. We would rather someone Google searching us or our keywords click on the ad to purchase through our website rather than Amazon's ad to purchase through amazon.com.

So we are just seeking some advice from anyone who has done some research into this and came up with any sort of strategy or solution. Perhaps there is none, but we thought it didn't hurt to ask.

Thank you in advance!