Advice for Amazon Google Ads Beating Our E-Commerce Website Ads
Hey fellow sellers,
Amazon's Google ads for our listings rank ahead of our own Google ads. We understand that Amazon simply has the money to outbid anyone, and that listing our products on Amazon subjects us to this. We're not complaining that we are getting more traffic and sales to our Amazon listings.
However, it is obviously better profitability-wise for customers to buy directly through our own website. We would rather someone Google searching us or our keywords click on the ad to purchase through our website rather than Amazon's ad to purchase through amazon.com.
So we are just seeking some advice from anyone who has done some research into this and came up with any sort of strategy or solution. Perhaps there is none, but we thought it didn't hurt to ask.
Thank you in advance!
Advice for Amazon Google Ads Beating Our E-Commerce Website Ads
Hey fellow sellers,
Amazon's Google ads for our listings rank ahead of our own Google ads. We understand that Amazon simply has the money to outbid anyone, and that listing our products on Amazon subjects us to this. We're not complaining that we are getting more traffic and sales to our Amazon listings.
However, it is obviously better profitability-wise for customers to buy directly through our own website. We would rather someone Google searching us or our keywords click on the ad to purchase through our website rather than Amazon's ad to purchase through amazon.com.
So we are just seeking some advice from anyone who has done some research into this and came up with any sort of strategy or solution. Perhaps there is none, but we thought it didn't hurt to ask.
Thank you in advance!
0件の返信
Danny_Amazon
Hey there @Seller_01ufRbITGtr1U- and thanks for posting!
While I can't comment on external advertising best practices or give recommendations, I do hope my commenting will drive some traction to the thread so other sellers can weigh in with their experiences or provide some guidance.
Regards,
Danny