Sharing tips: How to figure out what their competitors are up to with PPC advertising?
If a competitor suddenly jumps in rankings and starts giving us a run for our money, we need to dig into their PPC strategies.
First, use a reverse ASIN lookup tool to search their ASIN.
Then, in the filters, make sure to tick all the ad position options (SP/SB/SBV/HR).
This will give you a list of all the keywords they're bidding on, where their ads are showing, and how well they're ranking for Sponsored Products.
Any thoughts, leave them in the comments.
Sharing tips: How to figure out what their competitors are up to with PPC advertising?
If a competitor suddenly jumps in rankings and starts giving us a run for our money, we need to dig into their PPC strategies.
First, use a reverse ASIN lookup tool to search their ASIN.
Then, in the filters, make sure to tick all the ad position options (SP/SB/SBV/HR).
This will give you a list of all the keywords they're bidding on, where their ads are showing, and how well they're ranking for Sponsored Products.
Any thoughts, leave them in the comments.
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Veronica_Amazon
Hello @Seller_dr7s1XP6pMTZR- These are some great suggestions and walk through! Hoping this post adds some traction and visibility to your generous display for others!
Kindest regards,
Veronica_amazon
