Hi @Seller_N2ShOD9nIEvvU,

I’m based in Germany and had never heard of noni juice until I saw your post. That sparked my curiosity — not just about the product itself, but about the people who reach for it.

So I started looking around a bit. Google Trends shows that search interest in noni juice has declined over the years — but interestingly, it’s still strong in places like Hawaii, Mississippi, and New Mexico. And among the top related queries, you still see phrases like “noni benefits” and “noni juice benefits.”

That tells me something: Even if the wider buzz has quieted, there’s still a steady heartbeat. People are searching with intention — because they already know what noni is, and what it means to them. They’re not trying the latest superfruit trend. They’re continuing a practice.

For some, it’s rooted in cultural tradition. For others, it’s a personal choice — a long-term relationship with something their body seems to respond well to. They don’t need to be convinced. They just need to know: Can I trust this one?

That’s why I think the biggest opportunity for your listing isn’t in making bolder claims — it’s in making quieter, clearer ones. Letting what’s true come through.

For example:

Glass or plastic?

Your listing mentions both packaging types, but it’s not clear which one a buyer will receive. Health-conscious customers — especially those drawn to something like noni — often care deeply about packaging materials. That’s not just a visual detail; it’s part of the trust story.

Where does it come from, really?

The title says “Pure Hawaiian Noni Juice,” and the label reads “Made from fruit grown in Hawaii.” But is it grown and bottled there? If so, that’s worth highlighting. If not, clarity still builds trust. Customers who know noni understand that origin matters — and they’re often willing to pay a premium if the story feels honest.

How is it made?

You mention cold pressing, pasteurization, and fermentation — but don’t explain how those work together. That can feel like a contradiction to someone familiar with natural processing. A brief, respectful explanation could go a long way in helping your audience understand your method and feel good about it.

Shelf life and purity.

The label shows a long shelf life, and the listing proudly states no preservatives are used. That’s great — but for your kind of customer, it might raise a question. Explaining how you preserve freshness without additives doesn’t just remove doubt — it deepens the feeling that you know what you’re doing and you’re not cutting corners.

These are small things — but they can help someone who already knows what noni is recognize your product as a good match for what they’re looking for.

Now, coming back to your actual post: the ad spend.

I obviously don’t have access to your campaign data, but one thing that stood out is the possibility that your ads are getting shown too broadly — maybe even to people who are just looking for juice in general, not noni specifically.

That can lead to two problems at once:

1. Clicks from curious browsers who don’t actually convert
2. A low click-through rate (CTR), which signals poor relevance to Amazon — and may raise your cost-per-click

A good first step might be to check your search query report and look at your CTR. If it’s below 0.5%, that’s often a sign that your ad is being shown to the wrong audience.

The goal isn’t to get seen by everyone. The goal is to get seen by the people already searching with intention — who know what they want, and are simply asking: “Can I trust this one?”

And when you can say — clearly, calmly, and without overpromising — “Yes. Here’s what’s inside. Here’s where it comes from. Here’s why we do it this way,” you’re not just selling a bottle. You’re meeting someone where they already are.

Thanks for making me curious enough to learn. I hope some of this is helpful as you continue to build.

Wishing you all the best,

Michael