Hi everyone,

My name is Berkant. I’ve been selling on Amazon Japan under the store name “Genceli.” On June 3, 2025, my account was suspended due to alleged ASIN/Variation manipulation. I want to make it clear: I never intended to abuse the catalog or perform any ASIN switching. I believe this happened due to a genuine misunderstanding of Amazon’s variation policy — especially how ASINs function across different marketplaces.

Since I couldn’t identify the exact listing that caused the issue, I decided to take strong action:

• I deleted all of my listings from Amazon Japan

• I paused all business activity immediately

• I reviewed the full Variation Policy and completed the following Seller University courses:

• Creating Parent-Child Variations

• Improving Listing Quality

I also submitted a new Plan of Action with supporting documents (Payoneer statement, fulfillment agreement, software screenshot), explaining all corrective actions and preventative measures.

Now I’m waiting for Amazon’s response.

Has anyone here faced a similar suspension?

• How long did it take to get a reply after submitting new information?

• What helped in getting reinstated?

• Is it useful to follow up via case log or wait patiently?

Any advice from sellers who went through this would mean a lot. I’m not part of a big company — just trying to do things right and recover my store. Thanks in advance to anyone who shares their experience.

Best,

Berkant