Featured offer % on seller central home page (NOT a request to grant me the buy box)
Can anyone explain why our featured offer % is 43%, when each of our Active products is "√ featured offer" on the inventory page, pricing health says: "Show 0 offers not eligible to be the Featured Offer", and a spot check of products shows us with the Buy Box on every one? Account health is perfect, and we're sole sellers of our branded products, which account for +/- 98% of our inventory on any given day.
We've been seeing this behavior for years ... individual products retain the buy box, but our buy box % is all over the map. I can clearly correlate actual sales with this rate, though. When this number drops, sales dry up, and when it gets near 100%, our sales are excellent. It feels more like a measure of whether our products are being surfaced than whether they're being bought. Is it possible that you can "have the buy box" but that certain classes of customers do not see that (and instead see the message that, basically, "this seller sux").
Featured offer % on seller central home page (NOT a request to grant me the buy box)
Can anyone explain why our featured offer % is 43%, when each of our Active products is "√ featured offer" on the inventory page, pricing health says: "Show 0 offers not eligible to be the Featured Offer", and a spot check of products shows us with the Buy Box on every one? Account health is perfect, and we're sole sellers of our branded products, which account for +/- 98% of our inventory on any given day.
We've been seeing this behavior for years ... individual products retain the buy box, but our buy box % is all over the map. I can clearly correlate actual sales with this rate, though. When this number drops, sales dry up, and when it gets near 100%, our sales are excellent. It feels more like a measure of whether our products are being surfaced than whether they're being bought. Is it possible that you can "have the buy box" but that certain classes of customers do not see that (and instead see the message that, basically, "this seller sux").
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Seller_kIukTwdhvntAp
"Can anyone explain why our featured offer % is 43%, when each of our Active products is "√ featured offer" on the inventory page"
Being eligible and wining the Featured Offer are two different things.
In addition, not every ASIN even HAS a Featured Offer, depending on the whims of Amazon minute by minute and day by day.
That number in the box will vary depending on the above factors. My 'normal' % is about 1% and I get orders every day so I don't care what it is.
"It feels more like a measure of whether our products are being surfaced than whether they're being bought."
It has been a working theory and argument on here for years that Amazon has a 'faucet' that they turn on to get people sales and then shut off when they have sent sellers enough cash flow.
Amazon denies it exists, but Amazon denies lots of things that are out there.
Seller_r9wMm8LrE5iKj
Today our featured offer rate is 36%, "up" from 9% 30 days ago. I see little evidence that we didn't have the buy box for nearly all (if not all) of our listings for all of that time. Sales are abysmal, though. [Hm, I wonder if they show the seller the buy box ... I have seen the documentation is starting to consider ship-to location when awarding the buy box, so who knows what any individual's real-world experience is like]
Seller_hFzlf81bvje9u
I got you big dog. Let me explain:
What @Seller_kIukTwdhvntAp said is correct - you are eligible to be the featured offer for the ASINs that say "√ featured offer" within your inventory dash; However, that does not mean you are winning every buy box or that every ASIN has a featured offer.
Are your listings available on any other marketplace or website? If so, Amazon's competitive pricing rule will want you to match the lowest external price to win featured offer. We also sell our own branded products that account for 100% of our inventory, so our featured offer is at 95%. This is because Amazon has matched one of our branded products is priced lower on our website -- as we incorporate the price of shipping into our AMZ listings. With that said, we do not have a featured offer for that product because of competitive pricing.
If you have thousands of listings like us, you can easily competitive external pricing by going to your Seller Central Menu --> Pricing --> Pricing Health.
Also, make sure that you use different zip codes when you "spot check". We normally use a zip code for California, Montana, New York, Florida and Texas when checking featured offer to ensure we are featured coast to coast.
I do not buy into the "faucet" theory as we maintain a high, but predictable volume of sales every month -- but every seller has a different experience. The only time we feel the "faucet" being turned down, is when we are experiencing an inventory constraint with our manufacturer -- and that is not very often.
Good Luck!
Seller_Ha6JyVvDK6Ybs
It's just how much Amazon is throttling you listings! Total BS every listing should have buy box and searchable however Amazon likes to remove buy box making items not found for purchase! Tiss the Wonderfull new world of corruption!
Seller_TeK7HYTK7PiOb
I wouldn't trust the daily number on the dashboard.
Look at the Buy Box percentage in Business Reports | Detail Page Sales and Traffic By Child Item - that is going to be the more accurate number.
https://sellercentral.amazon.com/business-reports/#/report?id=102:DetailSalesTrafficByChildItem
