What's the Pre-fulfillment Cancel Rate?

This is a metric which measures all seller-cancelled orders as a percentage of total orders during a given 7-day time period.

What orders are counted toward cancellation rate?

• Order cancellations initiated by the selling partner
• Orders automatically cancelled by Amazon due to the selling partner not confirming shipment

What orders are not counted toward cancellation rate?

• Order cancellations that are requested by the customer using the order-cancellation options in their Amazon account
• Pending orders that are cancelled by the customer directly on Amazon

Selling Partners are required to maintain a pre-fulfillment cancel rate under 2.5% in order to sell on Amazon.

Have questions regarding Pre-fulfillment Cancel Rate?

• You can review this help page for additional information on cancellation rate, including steps to take if your account is at risk of deactivation due to this metric
• You can open a thread in the Account Health category within the Forums for guidance from other members of the community and from community managers