PPC look Dead Today 25 Nov 2023
it looks like my PPC campaigns are dead. Activated campigns around 6:00 in the morning and within 30 minutes I received 540 Impressions and two clicks. Since the its the same numbers everything looks dead I haven't made any big change in my campaigns. Yesterday I did in sales $1500 and spend more than $300 between sponsored products and sponsored display ads. Today I did not make any big changes only at few placements I lower the bids. In fact on some placements today I increase the bids which I have already increased yesterday as I want to push more but it looks like nothing is working and my all campaigns are dead.
I have more than 50 campaigns activated for today today I was running with 75 campaigns.
I am doing Amazon PPC since last one and a half years I know that it is not because of any kind of change I made but I also don't know what's the issue here.
If anyone is having the same trouble today please do share . if you have found the solution please do let me know also.
PPC look Dead Today 25 Nov 2023
it looks like my PPC campaigns are dead. Activated campigns around 6:00 in the morning and within 30 minutes I received 540 Impressions and two clicks. Since the its the same numbers everything looks dead I haven't made any big change in my campaigns. Yesterday I did in sales $1500 and spend more than $300 between sponsored products and sponsored display ads. Today I did not make any big changes only at few placements I lower the bids. In fact on some placements today I increase the bids which I have already increased yesterday as I want to push more but it looks like nothing is working and my all campaigns are dead.
I have more than 50 campaigns activated for today today I was running with 75 campaigns.
I am doing Amazon PPC since last one and a half years I know that it is not because of any kind of change I made but I also don't know what's the issue here.
If anyone is having the same trouble today please do share . if you have found the solution please do let me know also.
19件の返信
Seller_Fx4SXkaatX9Fn
I'm having the same problem. Yesterday my views were very good, but today I am not getting any views even though I have not made any changes in the campaigns.I have no idea what the problem is.
Seller_y3stMX41o2Fey
Same here. Let see in the next few days how it goes, should go back to normal.
Seller_fyTNs0YGGwaT6
Hy @Seller_xOKSlgKiWNoeI.
From this we cant say anything. The best strategy that I can devise is that you can redo the keyword research and bid on the Highly relevant keywords. If you are not getting clicks on your relevant keywords, then it is an confirm problem of click through rate(CTR). Following Things can be done to improve ctr.
Redo the main image and a/b test it.
Testing different price points.
Rewriting the product titles.
These three factors drive the CTR.
Feel free to tell me if you still had any issues.
Seller_vSOOwekJLU6c0
Same issue.
Its due to Black Friday weekend. All your competitors have risen their bids and its causing you not to win as many bids as you are used to. In addition, Amazon is setting the default bid to be higher than normal for Black Friday weekend. I imagine there are 100s of Amazon sellers who have a higher than normal bid because they do not know what they are doing and are following the Amazon default bid.
My advise is to wait it out.Your competitors will, eventually, lower their bids again.
Seller_z1JDNz6de1lqc
Pages are only seen when Amazon wants them to be seen and if Amazon feels the price is high the remove buy box and make listing not seen unless exact search words are used. Paying for ads is hoping the rigged systems is just a little bit less rigged. Oh how great were the good ol days when no ads no sponsored listings and you put your own search terms and accepted for free.
Seller_Qbd0RsfZFEZBY
We trim down during the holiday season as our categories ar B2B and consumer staples. Only ran 9 campaigns yesterday. Turned out alright.
Last month was decent ROAS 5.27 on 211 campaigns.
Seller_m1K2JgvKy48rx
maybe do some Amazon PPC and do some from google PPC
google isn't the number 1 website for no reason...
if 1 website isn't working try another...
always be willing to adapt to changes and algorithms
Tatiana_Amazon
Hi @Seller_xOKSlgKiWNoeI,
Tatiana from Amazon here -- I've just come across your post. A few of your fellow sellers already called this out, but changes in PPC could have been caused by the holiday weekend in the US a couple of weeks ago.
The days between Thanksgiving and Cyber Monday are some of the busiest shopping days of the year here in the US which means that customer behavior during that time may be atypical compared to other times of the year. These changes in behavior can also mean a change in keyword searches and the related demand for them.
We are now over a week past those dates, but the holidays could be a good time to review your campaigns and ensure they are optimized for this time of year. We always advise against "setting and forgetting" your keywords. Meaning, we suggest reviewing the performance of keywords frequently to ensure you can stay on top of changes such as these. Take a look at the two resources below for more information:
I realize this response is coming a bit late as we are well past Black Friday/Cyber Monday, but I do help the information above helps provide some clarity.
Tatiana
