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FBA New Selection program

By participating in Fulfillment by Amazon (FBA) New Selection, you can qualify to get free monthly storage, free removals, and free returns processing for all eligible new-to-FBA parent ASINs. If you are a brand-registered seller, you may qualify to receive a monthly rebate of 5% on your sales of eligible branded new-to-FBA parent ASINs.

If you are an existing FBA seller, to participate, you must enroll in the program. After you enroll, we will determine whether you qualify for the fee waivers based on the eligibility criteria below. If you are a new seller who listed your first buyable ASIN and started with FBA in 2022, you will be auto-enrolled into the program.

To participate, you must enroll in the program. After you enroll, we will determine whether you qualify for the fee waivers based on the eligibility criteria below.

By participating in FBA New Selection, you agree to the terms and conditions below.

Important: Enroll now

After enrollment, you'll have access to the FBA New Selection dashboard, which shows your engagement with the program.

Program details

  • 5% rebate on sales for brand-registered sellers: A monthly rebate of 5% on sales of eligible new-to-FBA parent ASINs will be granted for brand owners who complete Brand Registry. The rebate will be applied to fulfillment fees in the same month that the eligible products were sold and will qualify for the following branded new selection: up to 50 units of small and standard-size items for 90 days, up to 30 units for eligible oversize items for 90 days, and up to 100 units of apparel and shoes items for 120 days on eligible new-to-FBA parent-ASINs.
  • Limited to new-to-FBA parent ASINs: After you enroll in the program, you can use the fee waiver benefits for an unlimited number of new-to-FBA parent ASINs that you create.
  • Free monthly storage and free removals for small and standard-size ASINs: No monthly storage fees will be charged for the first 50 units of each new parent ASIN for 90 days after the first unit is received at a fulfillment center. You can remove any of those first 50 units within 180 days after the first inventory-received date with no removal fees.
  • Free monthly storage and free removals for oversize ASINs: No monthly storage fees will be charged for the first 30 units of each new parent ASIN for 90 days after the first unit is received at a fulfillment center. You can remove any of those first 30 units within 180 days after the first inventory-received date with no removal fees.
  • Additional benefits for apparel and shoes: No monthly storage fees will be charged for the first 100 units of each new small and standard-size parent ASIN for 120 days after the first unit is received at a fulfillment center. You can remove any of those first 100 units within 180 days after the first inventory-received date with no removal fees. In addition, we're offering a one-year promotion that waives the return processing fees for customer-returned apparel and shoes products. For more information, go to 2022 free customer returns processing fee promotion.
  • Global enrollment: You will only need to enroll once and FBA New Selection benefits will be automatically applied in each Amazon store where you have an active account, determined based on your MCID and email, and have sent eligible new selection to fulfillment centers.

For new FBA seller benefits (including Sponsored Ads promotional clicks and shipping discounts), go to New Seller Incentives.

Seller eligibility

Professional sellers are eligible to enroll in FBA New Selection. If you've been assigned an Inventory Performance Index (IPI) score, you must have a score of 400 or higher to qualify for the program. If you're a new Professional seller, or have yet to be assigned an IPI score, you can also enroll in the program and receive the program's benefits.

If you already have your IPI score, you must maintain eligibility after enrollment to get the benefits. For example:

  • If your IPI score is 400 or higher as of April 1, 2022, you'll remain eligible until April 1, 2023, even if your IPI score falls below 400 before that date.
  • If your IPI score is below 400 as of April 1, 2022, you will be removed from the program. However, if your IPI score improves to 400 or higher after April 1, you'll become eligible for the program again from the date you achieved the threshold until April 1, 2023. Your eligibility status will be updated daily based on your IPI score.

You must be eligible for the program on the date that your first new-to-FBA ASIN is received at a fulfillment center in order for that ASIN to qualify for the program’s free monthly storage, free removals, and free return processing benefits.

To be eligible to receive the 5% sales rebate, you must complete Brand Registry and be identified as a brand owner. The rebate will be applied only to the branded new selection. If you are receiving a 5% rebate on branded sales as a part of the New Seller Incentives program, you do not qualify for the rebate. You can learn more by going to New Seller Incentives.

ASIN eligibility

Small, standard-size, or oversize items are eligible for the program.

Parent ASINs must be new to FBA.

ASINs in Media categories and used items are not eligible. Media categories are Books, DVDs, Music, Software, Video Games, and Videos.

Only apparel and shoes ASINs are eligible for free return processing.

Tip: Go to FBA New Selection to find program eligible ASIN lists and our product search tool.

For more details, see the program terms and conditions section below.

Frequently asked questions

What is Brand Registry, and how can I enroll?

Enrolling in Amazon Brand Registry unlocks a suite of tools designed to help you build and protect your brand, creating a better experience for customers. Go to Brand Registry to learn more about their eligibility requirements and application process.

Am I limited to sending 50 or fewer units to fulfillment centers?

No, New Selection does not limit the volume sent to fulfillment centers if you have no limitations (like FBA inventory storage limits) applied to your products. However, only the first 50 units of each eligible small or standard-size ASIN or the first 30 units of each eligible oversize ASIN that are received at fulfillment centers will qualify for the fee waivers.

Program terms and conditions

The following terms and conditions govern your participation in the FBA New Selection Program (the "Program").

  1. The Program started on April 1, 2020.
  2. Only Professional sellers are eligible for the Program. Your participation in the Program is subject to Amazon’s approval.
  3. To be an eligible seller for the FBA New Selection Program, Professional sellers who have been assigned an IPI score must have a score of 400 or higher. Eligible new Professional sellers who will get auto-enrolled in the program, or sellers yet to be assigned an IPI score, are also eligible to enroll in the program and receive benefits. To get the benefits, sellers must enroll in the program and maintain eligibility status.
  4. To be eligible to receive 5% sales rebate you must complete Brand Registry and be identified as a Brand Owner. The rebate will be applied to the sales of items where you are listed as the Brand Owner on the Brand Benefit Eligibility page. The rebate will be paid the same month as it is earned. This rebate may not stack with other rebates offered by Amazon, including the New Seller Incentives bonus, we will always award you the more favorable rebates to you.
  5. 5% rebate on eligible branded new-to-FBA parent ASINs is calculated based on the final sales price of the product. If the product price is reduced by the application of a discount, the 5% rebate will be calculated based on the product price after the discount.
  6. To be eligible to receive 5% sales rebate, you must offer eligible ASINs."Eligible ASIN" means one of the ASINs you create for FBA after you are enrolled in the Program that is:

    1. A parent ASIN new to FBA;
    2. In new condition, and not in the Media category;
    3. Small, standard-size or oversize; and
    4. Received at an Amazon fulfillment center after March 1, 2022.
      And the following conditions will be applied to eligible ASINs for the rebate:
      • For eligible oversize items, the rebate will apply on up to 30 units per parent ASIN for up to 90 days.
      • For eligible standard-size items, the rebate will apply on up to 50 units per parent ASIN for up to 90 days.
      • For eligible small-size items, the rebate will apply on up to 50 units per parent ASIN for up to 90 days.
      • For eligible small/standard-size and oversize items in the Apparel and Shoes categories, the rebate will apply on up to 100 units per parent ASIN for up to 120 days.
  7. To be eligible for free return processing, an ASIN must be in the Apparel (Clothing & Accessories) or Shoes category and meet the Eligible ASIN criteria specified above.
  8. Eligible ASINs exclude:
    1. New child ASINs created under a parent ASIN that already exists on FBA;
    2. New ASINs created by "bundling" the same or different existing FBA ASINs;
    3. Media and used items.
  9. Seller must be enrolled in the program before an ASIN’s first inventory-received date at an Amazon fulfillment center for the ASIN to qualify for monthly storage, removal, and return processing fee waivers.
  10. For each Eligible small/standard-size ASIN, FBA will waive monthly storage fees for the first 50 units received at Amazon fulfillment centers, for up to 90 days after the first inventory-received date. Sellers can remove of any of those first 50 units within 180 days after the first inventory-received date, with no FBA removal fees.
  11. For each Eligible oversize ASIN, Amazon will waive monthly storage fees for the first 30 units received at Amazon fulfillment centers, for up to 90 days after the first inventory-received date. Sellers can remove of any of those first 30 units within 180 days after the first inventory-received date, with no FBA removal fees.
  12. For each Eligible Apparel and Shoe ASIN, Amazon will waive monthly storage fees for the first 100 units received at Amazon fulfillment centers, for up to 120 days after the first inventory-received date. Sellers can remove of any of those first 100 units within 180 days after the first inventory-received date, with no FBA removal fees. In addition, we will offer a one-year promotion that waives return processing fees for customer-returned products in the Clothing & Accessories and Shoes & Bags categories. For more information on the promotion, go to 2022 free customer returns processing fee promotion.
  13. A parent ASIN and variations of it (child ASINs) are considered one ASIN for determining the first 50 units of each eligible ASIN.
  14. Amazon may change or cancel the Program at any time by giving you 30 days' prior written notice.

FBA New Selection program


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