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This article applies to selling in: Japan

FBA New Selection program

By participating in Fulfillment by Amazon (FBA) New Selection, you can qualify to get free monthly storage, free removals, and free returns processing for all eligible new-to-FBA parent ASINs. In addition, if you're new to FBA, you can get up to 22,000 JPY in sponsored ads promotional clicks and a 11,000 JPY discount on Amazon partnered carrier shipping

To participate, you must enroll in the program. After you enroll, we will determine whether you qualify for the fee waivers based on the eligibility criteria below.

By participating in FBA New Selection, you agree to the terms and conditions below.

Important: Enroll now

After enrollment, you will have access to the FBA New Selection dashboard, which helps show your engagement with the program.

Program details

  • Limited to new-to-FBA parent ASINs: Once you enroll in the program, you can use the fee waiver benefits for an unlimited number of new-to-FBA parent ASINs that you create.
  • Free monthly storage and free removals for small/standard-size ASINs: No monthly storage fees for the first 50 units of each new parent ASIN for 90 days after the first unit is received at a fulfillment center. You can remove any of those first 50 units within 180 days after the first inventory-received date, with no removal fees.
  • Free monthly storage and free removals for oversize ASINs:No monthly storage fees for the first 30 units of each new parent ASIN for 90 days after the first unit is received at a fulfillment center. You can remove any of those first 30 units within 180 days after the first inventory-received date, with no removal fees.
  • Additional benefits for apparel and shoes: No monthly storage fees for the first 100 units of each new small and standard-size parent ASIN for 120 days after the first unit is received at a fulfillment center. You can remove any of those first 100 units within 180 days after the first inventory-received date with no removal fees. In addition, we're offering a one-year promotion that waives the return processing fees for customer-returned apparel and shoes products. For more information, go to 2021 free customer returns processing fee promotion.
  • 22,000 JPY in sponsored ads promotional clicks (new FBA sellers only): If you are new to FBA and you enroll in FBA New Selection, we will provide 22,000 JPY in sponsored ads promotional clicks. You will get the first 11,000 JPY when you enroll and launch a campaign with no end date for an FBA ASIN. You will get the second 11,000 JPY if you advertise an FBA ASIN for at least 30 days. ASINs do not have to be new to FBA to get this benefit. Any unused promotional clicks will expire 30 days after they’ve been applied.
  • 11,000 JPY discount on shipping (new FBA sellers only): If you are new to FBA and you enroll in FBA New Selection, we will waive the first 11,000 JPY in charges for Amazon partnered carrier shipping. ASINs do not have to be new to FBA to get this discount.

Seller eligibility

Professional sellers are eligible to enroll in FBA New Selection. If you've been assigned an Inventory Performance Index (IPI) score, you must have a score of 400 or higher to qualify for the program. If you're a new Professional seller, or have yet to be assigned an IPI score, you can also enroll in the program and receive the program's benefits.

To get the benefits, you must maintain eligibility after enrollment. Your eligibility status will be updated daily, based on your IPI score.

You'll remain eligible until the next assessment, on April 1, even if your IPI score changes before that date. If your IPI score is below 400 as of April 1, you will be removed from the program.

If you have enrolled but aren't eligible for the program benefits because your IPI score is below 400, you'll become eligible if your IPI score is 400 or higher on the next daily assessment date.

You must be eligible for the program on the date that your first new-to-FBA ASIN is received at a fulfillment center in order for that ASIN to qualify for the program’s free monthly storage, free removals, and free return processing benefits.

To receive the first 11,000 JPY in sponsored ads promotional clicks, you must enroll in FBA New Selection and complete the following:

  • List a product eligible for FBA within 60 days of enrollment.
  • Set up a sponsored ads campaign with no end date manually for the listed ASIN within 30 days of launching an FBA product.

To receive the second 11,000 JPY in sponsored ads promotional clicks, you must advertise an FBA ASIN for at least 30 days.

Note: Sellers who are located in France, Italy, Spain, and Turkey (based on the country of residence entered for your account) are not eligible for sponsored ads promotional clicks through this program.

ASIN eligibility

Small, standard-size, or oversize items are eligible for the program.

Parent ASINs must be new to FBA.

ASINs in Media categories and used items are not eligible. Media categories are Books, DVDs, Music, Software, Video Games, and Videos.

Only apparel and shoes ASINs are eligible for free return processing.

Tip: Go to FBA New Selection to find program eligible ASIN lists and our product search tool.

For more details, see the program terms and conditions section below.

Frequently asked questions

Am I limited to sending 50 or fewer units to fulfillment centers?

No, you can send in as many units as you like. However, only the first 50 units of each eligible small/standard-size ASIN or the first 30 units of each eligible oversize ASIN that are received at fulfillment centers will qualify for the fee waivers.

I’m a new FBA seller. If the charge is less than 11,000 JPY for my first shipment to fulfillment centers, will the rest of the discount be applied to later shipments?

Yes. We will waive Amazon partnered carrier shipping fees for you until you reach the 11,000 JPY threshold. The discount only applies to charges on shipments to fulfillment centers through the Amazon Partnered Carrier program.

I’m a new FBA seller and I saw a help page about FBA Partnered Carrier Yamato option discount promotion. Am I eligible for both of the promotions?

Yes. If you are new to FBA and enroll in the FBA New Selection program, we will waive the first 11,000 JPY in charges for Amazon Partnered Carrier shipping. You can choose Japan Post or Yamato to receive inbound discount from the FBA New Selection program. You are also eligible for FBA Partnered Carrier Yamato option discount promotion if you are a professional seller with an active account in the Japan marketplace. This means you can receive up to 26,000 yen (15,000 JPY from FBA Partnered Carrier Yamato option discount promotion and 11,000 JPY from the FBA New Selection program).

Program terms and conditions

The following terms and conditions govern your participation in the FBA New Selection Program (the "Program").

  1. The Program started on April 1, 2020.
  2. Only Professional sellers are eligible for the Program. Your participation in the Program is subject to Amazon’s approval.
  3. To be an eligible seller for the FBA New Selection Program, Professional sellers who have been assigned an IPI score must have a score of 400 or higher. New Professional sellers, or sellers yet to be assigned an IPI score, are also eligible to enroll in the program and receive benefits. To get the benefits, sellers must enroll in the program and maintain eligibility status.
  4. "Eligible ASIN" means one of the ASINs you create for FBA after you are enrolled in the Program that is:

    1. A parent ASIN new to FBA;
    2. In new condition and not in the Media category;
    3. Small, standard-size or oversize; and
    4. Received at an Amazon fulfillment center after April 1, 2021.Received at an Amazon fulfillment center after the program start date of April 1, 2021.
  5. To be eligible for free return processing, an ASIN must be in the Apparel (Clothing & Accessories) or Shoes category and meet the Eligible ASIN criteria specified above.
  6. Eligible ASINs exclude:
    1. New child ASINs created under a parent ASIN that already exists on FBA;
    2. New ASINs created by "bundling" the same or different existing FBA ASINs;
    3. Media and used items.
  7. Seller must be enrolled in the program before an ASIN’s first inventory-received date at an Amazon fulfillment center for the ASIN to qualify for monthly storage, removal, and return processing fee waivers.
  8. To be eligible for the discount on the shipment charge, sellers must:
    1. Be new to FBA (have not sent inventory to FBA ever or for one year or more);
    2. Send their first shipment to a fulfillment center after April 1, 2021;
    3. Be enrolled in the FBA New Selection program before sending their first shipment to a fulfillment center; and
    4. Use an Amazon partnered carrier to send their shipment to a fulfillment center.
  9. For each Eligible small/standard-size ASIN, FBA will waive monthly storage fees for the first 50 units received at Amazon fulfillment centers, for up to 90 days after the first inventory-received date. Sellers can remove of any of those first 50 units within 180 days after the first inventory-received date, with no FBA removal fees.
  10. For each Eligible oversize ASIN, FBA will waive monthly storage fees for the first 30 units received at Amazon fulfillment centers, for up to 90 days after the first inventory-received date. Sellers can remove of any of those first 30 units within 180 days after the first inventory-received date, with no FBA removal fees.
  11. For each Eligible Apparel and Shoe ASIN, FBA will waive monthly storage fees for the first 100 units received at Amazon fulfillment centers, for up to 120 days after the first inventory-received date. Sellers can remove of any of those first 100 units within 180 days after the first inventory-received date, with no FBA removal fees. In addition, we will offer a one-year promotion that waives return processing fees for customer-returned products in the Clothing & Accessories and Shoes & Bags categories. For more information on the promotion, go to 2021 free customer returns processing fee promotion.
  12. A parent ASIN and variations of it (child ASINs) are considered one ASIN for determining the first 50 units of each eligible ASIN.
  13. Amazon may change or cancel the Program at any time by giving you 30 days' prior written notice.

Promotional clicks terms and conditions

For select Sellers eligible to advertise for Sponsored Ads, Amazon will apply a single promotional clicks amount, 22,000 JPY, to Sellers' Amazon sponsored ads account, which can be redeemed for Sponsored Ads.

  1. This promotion is available only to Sellers individually invited by Amazon to participate (“Advertisers”).
  2. The Advertiser must have an FBA eligible ASIN within 60 days of enrollment.
  3. The Advertiser must enroll in the Program and launch a Sponsored Products, Sponsored Display, or Sponsored Brands campaign with at least one FBA ASIN to receive the first 11,000 JPY (the “Qualifying Action”).
  4. The advertiser must be actively advertising at least one FBA ASIN 30 days after the Qualifying action to receive the second 11,000 JPY (the “Second Qualifying Action”).
  5. Advertisers will be charged for any clicks received before the promotional clicks are applied and for all advertising that exceeds the promotional clicks amount. Advertisers can suspend or pause their ad(s) any time before the promotional clicks amount is exhausted if they do not wish to receive additional advertising charges. Advertisers are responsible for monitoring promotional clicks usage as Advertisers will not be notified once the promotional clicks amount is exhausted.
  6. Advertisers must complete the Qualifying Action within 30 days of getting their first FBA eligible ASIN.
  7. Advertisers can redeem this promotion once during the Promotional Period.
  8. Any unused promotional clicks will expire 30 days after they’ve been applied.
  9. Advertisers must maintain an advertising account in good standing with Amazon, subject to the terms of the Amazon Advertising Agreement.
  10. This offer and the promotional clicks are non-transferable, not for resale, and not redeemable for cash.
  11. This offer is void where prohibited by law and in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
  12. Advertiser’s use of the promotional clicks constitutes Advertiser’s acceptance of these terms and conditions.
  13. Advertisers must have a valid payment method for advertising fees on file to receive the promotional clicks.
  14. Amazon reserves the right, in its sole discretion, to terminate or modify this offer at any time.
  15. If Advertiser’s advertising account is in a different currency than the one in which Advertiser’s promotional clicks have been awarded, the actual amount of the promotional clicks may be subject to foreign currency fluctuations.
  16. Advertiser is responsible for the payment of any taxes incurred.
  17. Limit of one promotional click amount per advertiser account.
  18. Currency of the promotional clicks depends on the advertiser account.


FBA New Selection program


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