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This article applies to selling in: Japan

Squishy Toys

Important: If you supply products for sale on Amazon, you must comply with all local country’s laws and Amazon policies applicable to those products and product listings.

Amazon's policies require that Squishy toys sold on meet specified certification standards. In order to sell these products on Amazon, you must apply by submitting the following to

  1. Your company name
  2. Seller/ Vendor ID
  3. Your email address
  4. Your phone number
  5. A list of Squishy toy ASINs you are applying to sell
  6. A document confirming that your product was tested according to the standard listed in the following table by a laboratory:
    Product Certification Requirement for JP Market
    Squishy toys

    Food Sanitation Law


    ST(JP) OR EN 71(EU) OR GB 6675-2014 (CN) OR ISO 8124-1:2014(International standard) ORASTM F963-16(US)

Note: You certify that all materials that you submit are true, authentic, and accurate. may remove your selling privileges for failing to meet these requirements.

What is a Squishy toy?

Squishy toys ("Squishies") are foam-based toys that are if squeezed will slowly re-form into their original shape.


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