Customer safety is of paramount importance to Amazon. We aim to ensure that customers can be confident in finding a comprehensive selection of relevant products from sellers without having to worry about product safety, quality, or reliability. We also aim to ensure that each qualified seller can offer the appropriate products for sale, with real-time approval to sell.
As a seller, it is important that you understand and comply with Amazon's guidelines and policies on product safety and compliance. This could help increase your chances of succeeding as a seller on Amazon, as well as help you avoid practices that could lead to blocked listings, or even prevent you from selling on Amazon. To learn more about the consequences for violations, refer to the listing restrictions.
Take a moment to watch the following video, which explains the qualification process for selling products that have safety and compliance requirements.
Seller University: Selling products with safety and compliance requirements