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This article applies to selling in: Japan

2022 referral fee changes (Amazon.co.jp)

Note: For an overview of 2022 fee changes (Amazon.co.jp), visit our 2022 Fulfillment by Amazon and referral fee changes summary.

We provide tools and programs to help you access more customers worldwide through the Amazon store. We also simplify your business with additional benefits, such as processing credit cards, monitoring transaction risk, and providing customer support. Our referral fees cover some of the costs associated with these programs while reflecting broader industry trends. To help minimize your up-front costs, we charge referral fees only when you make a sale. Our referral fees are based on the total sales price, which includes the item price and any shipping or gift wrap charges.

Referral fee changes

Each year, we assess our referral fees to ensure they reflect changing industry dynamics and costs, as well as the feedback we receive from Selling Partners. We invest in tools and programs to increase access to more customers, and to help you grow your business in the Amazon Store (For more information on Referral fees, see this page).

The full list of changes is as shown below:

Drugstore, Beauty, Food & Beverage, Pet Supplies, and Baby & Maternity

Starting March 1, 2022, the current promotional fee rate of 8% for products with a total sales price per unit up to 1,500 JPY will become a component of the standard fee rate as described in below table.

Category Referral Fee Min Fee
Drugstore
  • 8% for products with a total sales price per unit up to 1,500 JPY
  • 10% for products with a total sales price per unit greater than 1,500 JPY
30 JPY
Beauty
  • 8% for products with a total sales price per unit up to 1,500 JPY
  • 10% for products with a total sales price per unit greater than 1,500 JPY
30 JPY
Pet Supplies
  • 8% for products with a total sales price per unit up to 1,500 JPY
  • 15% for products with a total sales price per unit greater than 1,500 JPY
30 JPY
Food & Beverage
  • 8% for products with a total sales price per unit up to 1,500 JPY
  • 10% for products with a total sales price per unit greater than 1,500 JPY
N/A
Baby & Maternity
  • 8% for products with a total sales price per unit up to 1,500 JPY
  • 15% for products with a total sales price per unit greater than 1,500 JPY
30 JPY

Clothing & Accessories

Starting March 1, 2022, we will start a new promotion lowering the standard referral rate from 15% to 12% for the portion of the total sales price per unit up to 3,000 JPY and to 8% for the portion greater than 3,000 JPY. This promotion will end on February 28, 2023. For example, on an item with a total sales price of 8,000 JPY, the referral fee rate will be 12% on the first 3,000 JPY and 8% on the remaining 5,000 JPY, resulting in a total referral fee of 760 JPY and an effective fee rate of 9.5% (3,000 JPY *12% + 5,000 JPY *8%).

Shoes & Bags

Starting March 1, 2022, we will start a new promotion lowering the standard referral rate from 15% to 12% for the portion of the total sales price per unit up to 7,500 JPY and to 6% for the portion greater than 7,500 JPY. This promotion will end on February 28, 2023. For example, on an item with a total sales price of 18,000 JPY, the referral fee rate will be 12% on the first 7,500 JPY and 6% on the remaining 10,500 JPY, resulting in a total referral fee of 1,530 JPY and an effective fee rate of 8.5% (7,500 JPY *12% + 10,500 JPY *6%).

Jewelry

Starting March 1, 2022, we will start a new promotion lowering the standard referral rate from 15% to 10% for the portion of the total sales price per unit up to 10,000 JPY and to 6% for the portion greater than 10,000 JPY. This promotion will end on February 28, 2023. For example, on an item with a total sales price of 26,000 JPY, the referral fee rate will be 10% on the first 10,000 JPY and 6% on the remaining 16,000 JPY, resulting in a total referral fee of 1,960 JPY and an effective fee rate of 7.5% (10,000 JPY *10% + 16,000 JPY *6%).

Frequently asked questions

Does the discount apply to purchases of more than one item?

Discounts are set and applied on a per-product-category basis. If a buyer purchases multiple products at the same time, each product will be eligible for the discount set for its product category.

Are the referral fee changes applied based on order date, or based on shipping date?

The basis is the date when confirmation of shipment is sent for the ordered product. Accordingly, if confirmation of shipment is sent during the promotion period, the discount will be applied.

How do I check the categories registered for my listings? What should I do if they are incorrect?

You can check categories in Seller Central, in the Manage Inventory > Sales Rank section. If the Sales Rank column is not displayed, you can add it from Manage Inventory > Preferences. If a category is incorrect, go to Manage Inventory > Edit > Vital Info > Recommended Browse Nodes to change it. If you cannot edit it, contact technical support.

Where can I check whether the promotion was applied to the referral fees I am charged?

You can check from the payment transaction.

Referral fee promotion for Watch category is not mentioned on seller news or help pages. Does this mean the promotion ended on February 28, 2022, as described on help page Selling on Amazon fee schedule?

Yes, for categories not included in the page 2022 Fulfillment by Amazon and referral fee changes summary (Amazon.co.jp), the promotions have ended as stated in Selling on Amazon fee schedule.

The new referral fee promotion for Shoes & Bags is lowering the standard rate from 15% to 12% for the portion of the total sales price per unit up to 7,500 JPY and to 6% for the portion greater than 7,500 JPY. However, the previous Shoes & Bags fee promotion had a rate of 5% for the portion greater than 7,500 JPY. Isn’t this an increase for the portion over 7,500 JPY?

All fee promotions is compared to the standard rate, which for Shoes & Bags is 15%. The previous fee promotion for Shoes & Bags consisting of a 15% rate for the portion of the total sales price per unit up to 7,500 JPY, and 5% for the portion greater than 7,500 JPY expired on February 28, 2022.

The new referral fee promotion for Jewelry is lowering the standard rate from 15% to 10% for the portion of the total sales price per unit up to 10,000 JPY and to 6% for the portion greater than 10,000 JPY. However, the previous Jewelry fee promotion had a rate of 5% for the portion greater than 10,000 JPY. Isn’t this an increase for the portion over 10,000 JPY?

All fee promotions is compared to the standard rate, which for Jewelry is 15%. The previous fee promotion for Jewelry consisting of a 15% rate for the portion of the total sales price per unit up to 10,000 JPY and 5% for the portion greater than 10,000 JPY expired on February 28, 2022.

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