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This article applies to selling in: Japan

Safety Selling Restrictions on Toys

Amazon wants its customers to be able to shop with confidence. In particular, Toys for children are of increased risk of safety complaints. Therefore, sellers who wish to sell various Toys are required to apply and submit documents showing that the products are safe for customers.

In order to list products with selling restrictions, follow these steps:

  1. Go to Catalog and click Add Products on Seller Central.
  2. Insert the ASIN or other product code into the search bar.
  3. Under the product picture and information, click Listing Limitations apply and Request Approval.
  4. Upload the required documentation for the products you intend to list.
    1. Depending on the product you are applying for and how you acquire the products we may ask for documents to include:
      1. A purchase invoice from a manufacturer or distributor of the product
      2. Proof that the product is in accordance with JP standards for safety
  5. Submit the application. Within a few days, a member of our seller support applications team will either approve the application or reach out for more information.

For sellers who list their products through an inventory file or API, their products may appear on the Manage Inventory page as inactive. When you click Edit you will be prompted to apply for approval as above (start at step 4).

If you wish to sell a product that is not currently offered on Amazon but does require approval, please create the product. When the product is created, it will be put in inactive status on the Manage Inventory page. Please click Edit and apply to list the product.

If you have applied to sell previously and have not heard back, or to complete a draft application, please go to Catalog and click Add Products on Seller Central and click Selling Application Status.

Document Requirements

Product Type Reseller Requirements Manufacturer Requirements
  • Invoice
  • Product Packaging Picture
  • Product Packaging Picture
Radio Controlled Toys
  • Invoice
  • Product Packaging Picture
  • Product Packaging Picture

For more information about Toys, see also Recalls & Product Safety page.

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