Eligibility criteria for Prime Exclusive Discounts
Your Prime Exclusive Discount must meet all of these criteria:
Any product on which you offer a discount must be Prime shipping eligible in all regions
within the country. Prime Exclusive Discount is currently available only for FBA
ASINs.
Any product on which you offer a discount must be in new condition.
Any product on which you offer a discount must have at least a three star rating or no
rating. Please note, this criteria may change for discounts specific to special events
such as, Prime Day, Black Friday etc.
The discount must be at least 10% off non-member non-promotional price (that is, Your
Price or Sale Price, whichever is lower). Please note, this criteria may change for
discounts specific to special events such as, Prime Day, Black Friday etc.
Not a restricted product or offensive, embarrassing or inappropriate product.
Any product on which you offer a discount must comply with customer product reviews
policies. To learn more, refer to Customer product reviews policies
Any product on which you offer a discount must be compliant with pricing policies.
Seller Fulfilled Prime ASINs are not covered by this program.
Note: If the product on which you offer a discount does not meet the above criteria, your
discount will not be published.
If your offer meets the criteria for a Prime Exclusive Discount:
In the Advertising tab in Seller Central, select Prime
Exclusive Discounts
Download the Discount Upload template spreadsheet and fill your
product and pricing information
Click Create Discount at Prime Exclusive
Discounts page, enter the name of discounts, date, and upload the filled out
promotion upload spreadsheet
Review and edit the information of products that fail to meet the criteria mentioned
above in Review stage and submit
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Eligibility criteria for Prime Exclusive Discounts