Sell on Amazon Sign In
This article applies to selling in: Japan

How do I create a Prime Exclusive Discount?

You can create Prime Exclusive Discounts from the Prime Exclusive Discounts home page in three steps. You can download the Discount Upload Template spreadsheet from the Prime Exclusive Discounts homepage before you start the discount creation process.

  1. Click Create Discount at the Prime Exclusive Discounts page, enter the name of the discount, and choose the start and end date of the discount. In case of Prime Day discounts, date fields will not be available, and your scheduled Prime Day discounts will start at the start of Prime Day. Click Save and Add Products.
  2. Upload the completed Discount Upload spreadsheet. Please refer to "Data Definition" worksheet in the template for proper format. Please note, the system might generate errors if you don’t follow the format. You can find some of the common reasons for upload errors here. Once you upload your file, click Validate Products. This step will check whether SKUs are eligible for Prime Exclusive Discount.
  3. You will be directed to the Review page once you start the validation. On this page, you can see whether a product is ready to submit or whether a product is invalid (that is, failed validation). You will also receive an email with validation status of each of the products you uploaded. Click Submit to schedule the discount. In case you still have some invalid SKUs in review, you can always return to the Review tab even after submitting the discount to delete them from the discount.
Note: Product and offer eligibility will be validated during submission as well as periodically after submission. If your discount doesn’t satisfy the eligibility criteria, your Prime Exclusive Discount for the affected SKU will be suppressed. You can always edit the discount information of the product and republish.

Sign in to use the tool and get personalized help (desktop browser required). Sign In

Reach hundreds of millions of customers

Start selling on Amazon

© 1999-2022,, Inc. or its affiliates