Delivery Speed metrics

Important: Feb 5, 2021: We have updated the launch dates for tools in Manage SFP, Delivery Speed dashboard, and Speed Report.

Delivery speed metrics are defined calendar days between when a customer views an offer on the product detail page and the Promised Delivery Date provided on the product detail page.The metrics are reported as a distribution of delivery promises weighted by the product detail page views. The metrics measure the percentage of the product detail page views that displayed a 1 or 2-day delivery promise segmented by standard-size and oversize products.

To provide insights on metrics that improve customer experience, we recommend you to follow below Delivery Speed metrics targets for each type of products across all of your Seller Fulfilled Prime offers:

Note: Delivery Speed targets are different for standard size and oversize products.

Performance metrics are communicated as less than or equal to using (<=) and greater than or equal to using (>=) for one or two day delivery promises.

Less than or equal to (<=) the 1-Day product detail page view percentage is the percentage of your products’ detail page views with a delivery speed of one day or less. Less than or equal to (<=) the 2-Day product detail page view percentage is the percentage of your products’ detail page views with a delivery speed of two days or less. The number of product detail page views with a less than or equal to 1-Day or 2-Day divided by the total number of product detail page views is used to calculate the percentages of each metric provided on the performance dashboard.

For standard-size products, the target is:

<= 1-Day Detail Page View percentage is 70%
<= 2-Day Detail Page View percentage is 85% (includes ≤ 1-Day)

For over-size products, the target is:

<= 1-Day Detail Page View percentage is 35%
<= 2-Day Detail Page View percentage is 75% (includes ≤ 1-Day)

Standard size

Standard size is defined as any item, when fully packaged, weighs 9kg or less and does not exceed 45cm x 35cm x 20 cm in item packaging dimensions. Any item exceeding the weight or any one of these dimensions is considered over-size. For more information on product size, see SFP Item Size, Weights and Dimensions.

Oversize

Over-size products are defined as products weighing over 9kg, or having dimensions exceeding 45cm x 35cm x 20 cm.

Note: If you sell only standard size products, then you only need to look at metrics with the detail page view percentage of ≤ 1-Day, ≤ 2-Day and >2-Day delivery promises for standard size items, similarly if you only sell oversize products.

If you sell both standard and oversize products, then you can find your actual detail page view percentage for both selection types and the required targets.

Performance metrics

The performance dashboard shows the Delivery Speed metrics at the top, followed by other metrics (On-time Shipment, Buy Shipping usage, Cancellation Rate, and On-time Delivery) at the bottom. Delivery Speed metrics are categorized under Delivery Speed Metrics and other metrics are categorized under Eligibility Metrics.

You are able to filter for Delivery Speed metrics for a time period of 7 days, 30 days, 6 months, 1 year, and an option of custom ranges.

Note: At times Amazon may add additional transit time padding to the delivery promise shown to the customer on the detail page. This happens when carrier performance is affected by natural disaster or weather conditions. When this happens, the additional transit time padding is not included on the Performance Dashboard.

Download Speed Report

The Download Speed Report link generates a report that shows you ASINs that have affected your Delivery Speed metrics.

How to improve Delivery Speed metrics

Set your order cut-off time to a later time in the day and adjust your pick up time accordingly based on your local carrier’s pick-up schedule. If you are shipping with multiple carriers and have pick-up schedules that vary by day of the week, we encourage you to adjust the order cut-off times for every day of the week for each carrier that you use. Learn more on how you can customize your fulfillment settings order cut-off times.

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