Understanding coupon errors

Approximately 6 hours before your coupon start time, our system starts running a number of validation rules on your coupon to make sure it offers a good value to our customers. These rules are continuously enforced throughout the duration your coupon is active. If one or more of the ASINs in your coupon fail any of these rules, we disable the coupon offer on that ASIN and activate the coupon on the rest of the ASINs that pass validation. Here are some of the errors that you might see on your dashboard and what you can do to remedy them.

Coupons require your discounted price to be at least 5% lower than your lowest price in the last 30 days. This ASIN is temporarily excluded from your coupon because this rule is not satisfied. Please lower your price or create a new coupon with a higher discount.

This error means that you were offering this ASIN at a lower price than your current price at some point during the last 30 days. Our system checks to see if the coupon discount you are offering over your current price is higher than 5% over your lowest price in the last 30 days. If this check fails, we disable the coupon on the subject ASIN and you see a pricing error.

For example: If you were selling an ASIN at 3,000 JPY, 20 days ago, and today your price for the same ASIN is 4,000 JPY, we require your discount to be 5% off 3,000 JPY. This means that your highest net discounted price after a coupon can be 2,850 JPY (3,000 JPY x 0.95 ). The coupon that you create today must offer a discount amount so that the highest price a customer pays after applying the coupon is 2,850 JPY.

• Lower your price. If your recent price increase was a mistake and you normally sell this ASIN at 3,000 JPY, you can lower the product's pricing back to 3,000 JPY. If the coupon is providing a discount equal to or higher than 5% of 3,000 JPY, we will automatically reactivate the coupon on the subject ASIN.
• Create a new voucher for this ASIN. Once a coupon becomes active, it is not possible to change the discount offering. If you want to keep your price at its current level but offer a coupon over this price, create a new coupon for this ASIN with the right discount offer. In this example, the minimum coupon discount you can offer is 1,150 JPY (4,000 JPY - 2,850 JPY).

We temporarily excluded this ASIN from your coupon due to insufficient inventory.

This error means that you don't have enough inventory to accommodate the customer demand your coupon might generate. When this happens, we disable the coupon from the subject ASIN.

Send in more inventory. We will automatically reactivate the coupon offer on this ASIN when you have sufficient inventory.