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This article applies to selling in: Japan

Amazon Coupon Terms and Conditions

Coupons Program Terms

Coupons Program terms supplement your seller agreement.


Acceptance is required to participate in the Coupons Program. By submitting a coupon, you accept the Coupons Program terms.

The Coupons Program

The Coupons Program helps eligible sellers create and manage digital coupon offers for Amazon customers.

Program Requirements

To participate in the Coupons Program, you must: (i) have a Professional seller account, and (ii) maintain your account in good standing.

You cannot provide any coupons for items that you have not sold on Amazon for 14 days or more prior to providing the coupons.


You are responsible for fully funding all of the coupon discounts you offer, including any associated costs you incur based on your use of coupons. Coupon discounts will be created and administered according to the terms you provide to us by the means we specify.

In addition to the fees described on the Selling on Amazon Fee Schedule for your account or elsewhere, you agree to pay a redemption fee for each coupon discount redeemed by a customer ("Redemption Fee"). A coupon is considered "redeemed" when a customer purchases a product associated with an active coupon and that customer has attached the applicable coupon to his or her account. The Redemption Fee is due and payable upon shipment of the unit and will be displayed in the budget section. Any coupon budget you provide to us is for planning purposes only, and we’ll calculate your fees and obligations to customers based on your actual promotional activity. You are responsible for the total fees calculated. If your actual promotional activities exceed your coupon budget, no refunds will be issued.

If 80% of your coupon budget is reached before the coupon’s expiration date, we will remove the coupon from the website so that it is no longer visible to new customers. For customers who clipped the coupon before our removal, these customers will still be able to redeem the coupon for a window of approximately 30 minutes after we disable the discovery of a coupon.

Additional Terms

We may modify or cancel any coupon you create and suspend or terminate any feature of the Coupons Program at any time at our discretion.


Amazon reserves the right to change, suspend or terminate these terms, and you agree to comply with such determination. Amazon will not be liable for any damages or compensations whatsoever. Amazon disclaims all warranties, express or implied, with respect to the operation of the Coupons Program. Amazon will not be liable for interference, damage to, or loss of data or any other damages caused to you in connection with your use of the services due to telecommunication incidents, blackouts, computer damage, etc.

You shall comply with the Act against Unjustifiable Premiums and Misleading Representations or other laws and regulations applicable when using the Coupons Program. You are solely responsible for compliance with applicable laws in relation to your use of the Coupons Program, and Amazon will not be liable for any damages or losses in relation to the breach of laws. For example; setting a price set with the coupon higher than the price set without the coupon immediately prior to providing the coupon with such a product may violate applicable laws.

The award of the Coupons in excess of 50% of the product price is prohibited. If this provision is breached, we reserve the right to take measures we consider appropriate including a temporary suspension of listing of the products, a suspension or closing of your selling account and withholding of sale proceeds without limiting the rights and obligations of the parties under the selling policies and our other policies and guidelines.

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