Featured Brand widget is for sellers who are also the owner of a particular brand. Featured brand widget is displayed on the product detail page for eligible brands who have consistently provided customers with, amongst others, good quality products, less returns to ensure positive customer experience and good ratings on the product and highlights such brands to customers for added discoverability and more confident purchase decisions.
To qualify for a Featured brand widget, a brand must have excellent customer feedback, reviews, and ratings and meet the minimum order fulfillment criteria along with the product quality metrics.
No, there is no paid service available to get the Featured brand widget without qualifying for the criteria.
A brand’s eligibility to get the Featured brand widget may change over time based on the customer feedback and performance against the eligibility criteria. To get the Featured brand widget, we encourage you to continue to focus on delighting customers and meet the performance metrics.
If a brand qualifies the Featured brand criteria, the product detail page will automatically get updated with the information as shown below.
Brands are evaluated based on factors that have been carefully chosen in an effort to give customers the best shopping experience. If you are not currently an eligible brand, you can work towards becoming one by improving your Performance Metrics and Return Rate. These metrics can be improved by maintaining high-standards over time, which helps develop customer trust. The following best practices can help you develop such customer trust.