How does the Competitive External Price rule work?
The majority of Amazon customers purchase the Featured Offer (Buy Box) on the Product Detail
page. Offers may be ineligible to be featured when they are not priced competitively compared
to other retailers outside of Amazon (the Competitive Price). The Competitive
External Price rule allows you to automatically reprice your offers based off
the Competitive Price by choosing either of the following:
Match External Competitive Price which will keep your price equal to the Competitive External Price .
Cap price at External Competitor Price which will only update your price if the Competitive External Price falls lower than your current price.
Here are a few examples of how this rule works:
For an offer repriced by a Competitive External Price rule with 'Match External
Competitive Price' selected:
If your current offer price is 1600 JPY and
the Competitive Price is 1800 JPY then your offer will be repriced to 1800 JPY to
match the Competitive Price.
For an offer repriced by a Competitive External Price rule with 'Cap price
at External Competitor Price' selected:
current offer price is 1800 JPY and the Competitive Price is 2000 JPY then your
offer will stay at 1800 JPY.
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