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This article applies to selling in: Japan

Amazon Points FAQ

Amazon points Central

Who can access Amazon Points Central?

Amazon Points Central is available to all professional sellers with access to Seller Central.

I am a professional seller but I can’t find the “Points” option under the Advertising tab or I can’t make changes on Amazon Points Central. Why?

You have to have the “View & Edit” user permission to make changes on Amazon Points Central. Contact the admin user in your company to grant the permission. Go to Settings > User Permissions > Manage Permissions> Advertizing/Points, then select respective permission.

What can I do in Amazon Points Central?

You can set a single points percentage for all offers (Account-Level Points Percent) with the option to set different points percentage by offer (Offer-Level Points Percent List ). You can also update the points percentage for all your offers based on these settings with a single click.

How many times can I change my settings in Amazon Points Central?

You can change the settings as many times as you require.

What values can I choose for the Account-Level Points Percent in Amazon Points Central?

You can select any value (without decimals) between 0% and 50%.

Why is the Account-Level Points Percent default 1%?

We set the Account-Level Points Percent default 1% as customers prefer points to straight discount at low discount percentages. To support seller adopting points, we are offering points cost discount from October 15, 2021, to October 14, 2022.

How can I set a different point percentage (incl. 0%) from the Account-Level Points Percent for some offers?

If you want to set a new points percentage for some of your offers other than the one in the Account-Level Points Percent feature, you have to indicate the SKU and the preferred point percentage for the offer in Offer-Level Points Percent List. You can then upload the Offer-Level Points Percent List to Amazon Points Central. You also have the option to update the list with the latest version.

How can I remove points from all of my offers?

You can select 0% from the drop-down menu of Account-Level Points Percent and click the Update offers now button.

How can I cancel the uploaded Offer-Level Points Percent List?

If you want to cancel the list already uploaded, you have to upload a blank Offer-Level Points Percent List to overwrite the previous one.

What are the possible reasons for the Offer-Level Points Percent List upload failure?

Below are some common reasons for upload failure and solutions. You can also download the processing report to find out the reasons of failure. Refer to How to set up Amazon Points on Seller University for detailed guidance on how to use Offer-Level Points Percent List.

Reasons of failures Solutions
Input point percentage with “%” mark (for example, 5%) Input only numbers without “%” (for example, 5)
The column of “SKU” and “points_percent” was not correctly separated Use the “tab” key instead of the space key to separate the input of “SKU” and “points_percent”
Use the “tab” key instead of the space key to separate the input of “SKU” and “points_percent”

You can only set points for SKU already listed. Make sure you input the correct SKU numbers. Make sure there is no trailing space after SKU numbers

Saved the list in Excel format Only “.tsv” file can be uploaded. Save your list in “tab delimited text” format
Encoding errors Set your PC to the Japanese environment (Shift-JIS) when you edit the list
Redundant blank rows Delete blank rows

I changed the Account-Level Points Percent on Amazon Points Central and the message shows “Account-level points saved”. However, nothing happens to my offers. Why?

Note that the message means your change was saved by system. However, your point setting will not be applied to your offers until you click Update offers now on the main page of Points Central.

I uploaded the Offer-Level Points Percent List to Amazon Points Central successfully but nothing happens to my offers. Why?

After you upload the list, you have to click Update offers nowon the main page of Amazon Points Central so that your account-level and offer-level point settings will be applied to your offers.

Can I change my Account-Level Points Percent to 0% after I click the Update offers now? If so, how?

Yes, you can change your Account-Level Points Percent to 0% any time after you click the Update offers now. Once you click the button, your point settings will be applied to your offers. After that, you can select 0% from the drop-down menu of your Account-Level Points Percent. Note that you have to click Update offers now again if you want to apply 0% right away.

After the update of Account-Level Points Percent, what will happen to the offers with sale prices?

The Account-Level Points Percent will be applied to all offers (except for offers exempted in the Offer-Level Points Percent List) including offers with sale prices.

What should I do if I want to keep different points other than the Account-Level Points Percent for offers with sale prices?

The Account-Level Points Percent will be applied to all offers including the offers with sale prices. You can either set different points percentage in“sale_price_points_percent” via an Inventory File or via the Offer Detail page.

After the update of Account-Level Points Percent, what will happen to offers running deals?

Account-Level Points percent will apply to offers running deals. However, there is an existing issue that points cannot be displayed or earned by customers if an offer is running deal (Deal of the Day, Lighting Deal, and 7-day Deal). For example, even if you set 1% for an offer that is running Deal of the Day (DOTD), the offer will not show points during the DOTD period, neither can customers earn points from this offer. After the DOTD, 1% points will show up automatically. We are currently solving this issue.

Will the Account-Level Points Percentage apply to business price or quantity discount?

No. The Account-Level Points Percentage does not apply to business price or quantity discount.

My business price / quantity discount disappeared from the product detail page after I applied the Account-Level Points Percentage to my offers, why?

Business price and quantity discount cannot be higher than your regular price with points (item price - points). Either adjust your point percentage or your business price/quantity discount to make sure they are not higher than your regular price with points.

Where can I find the current points percentage for my offers?

You can download the Inventory Report from the Inventory tab. Note that the points value displayed in the Inventory Report represents points amount, not points percentage. For example, “5” in the points field represents “5pt” not “5%”. You will have to convert this to points percentage when filling in the Offer-Level Points Percent List in Amazon Points Central.

After the Account-Level Points Percentage updated to my offers, will the Account-Level Points Percentage be used as a default for new offers created in the future?

When you add a product one by one from Inventory Management, your Account-Level Points Percentage you set will be pre-populated on the offer detail page. You can edit the point percentage to any value between 0% and 50% (integer). If you add products via Inventory Files, make sure to input point percentage (integer between 0-50) as there is no pre-fill of point percentage in Inventory Files.

I already canceled the automatic update before November 1, 2021, will the Account-Level Points Percentage be used as a default for new offers created in the future?

When you add a product one by one from Inventory Management, 1% points will be pre-populated on the offer detail page. You can edit the point percentage to any value between 0% and 50% (integer). If you add products via Inventory Files, make sure to input point percentage (integer between 0-50) as there is no pre-fill of point percentage in Inventory Files.

Points cost discount

What is the current cost of points to sellers?

You are currently charged 1JPY per point you offer to customers. No other fees are charged.

How is the cost of points calculated currently?

The cost of points is calculated as product price (excluding shipping and gift wrapping fee) multiplied by the points percentage. For example, if a product price is 1,000 JPY with 2% points, the cost of points will amount to 20 JPY.

How is the cost of points changing during the Points Cost discount period starting October 15, 2021?

Starting October 15, 2021, until October 14, 2022, the cost of points will be reduced by 9% to 0.91 JPY per point. This discount will apply to points issued up to 1% of the price of the offer. Points issued above 1% will be charged at the standard rate of 1 JPY per point. The discount amount is calculated on the cost of points using the rounding method. For instance, for an offer with a standard price of 1,000 JPY with 2% points, the original cost of points before discount is 20 JPY. After discount, the cost of points would be 19 JPY (discount calculated as 1,000 JPY x 1% x 9% - rounding to 1 JPY).

How my offers become eligible for the discount?

Offers with points provided by professional sellers and completed shipment between October 15, 2021, and October 14, 2022, are automatically eligible for the discount. The discount will be automatically applied whenever you make a sale. No additional enrollment is necessary.

Will the discount in cost of points impact referral fees?

No. The referral fee will be calculated based on the nominal value of the points issued (before the cost discount). For example, if an order amount is 10,000 JPY with 2% points (that is, 200pt) and the referral fee rate is 15%, the referral fee will continue to be calculated as (10,000 - 200) x 15% = 1,470 JPY. However, your proceeds will include an additional 9 JPY associated to the promotional discount in the cost of points.

How will points display on customer order confirmation and order details?

Points will display in both percentage and the equivalent value granted to customers (that is, before point cost discount) on Customer order confirmation and Order details on Seller Central.

Where can I confirm the discount of cost of points?

You can confirm the cost of points after discount for each order on Transaction Detail page. To access the Transaction Detail page, follow the below path:

Reports > Payments >Transaction View > Find the order and click Total amount.

Automate Pricing users

How does the Account-Level Points Percent work for offers applied Automate Pricing rules?

Account-Level Points Percent you set will apply to your offers with Automate Pricing rules. Your price minus points amount is used to compared with others to become a featured offer.

Will my repricing rules be paused after the Account-Level Points Percent update?

Yes. If your existing repricing rules are not set as “continue repricing”. Points update outside the Automate Pricing UI will pause repricing rules when the Account-Level Points Percent feature is updated. You have to restart rules manually after the update. We recommend that you set your rules to “continue repricing” before updating points.

Why some of my offers have not been updated to the account level points?

Check whether you have set "minimum price" for those offers from the Automate Price page and whether the net price (item price - points + shipping) will become lower than the minimum price you set. The Account-Level Points Percent was not applied to those offers during the automatic update to avoid offers being deactivated.

New inventory file templates

What are the changes made in the new Inventory Files templates on September 30, 2021?

The following two points fields have changed in the new Inventory File templates:

  • "standard_price_points" changed to "standard_price_points_percent"
  • "sale_price_points" changed to "sale_price_points_percent"
You will be able to easily set points as a percentage. For example, if you want to set 2% points to an offer with a standard price of 1,000 JPY (that is, 20pt), you only need to input “2” in the “standard_price_points_percent” field.

How long will I be able to use the old Inventory File templates?

You can continue to use the old templates until October 31, 2021. However, we recommend that you start using the new templates as soon as possible. Starting November 1, 2021, you will not be able to use the old templates.

Do I have to fill in the point fields in an Inventory File?

Yes. You are required to fill in the “standard_price” and input a valid point percentage (integer between 0 and 50) for the “standard_price_points_percent” for your offers at any submission. Also note that the “sale_price_points_percent” field is also required when you input the “sale_price” field.

What point percentages I can set via Inventory Files?

You can set any point percentage between 0% and 50% (without decimal) via Inventory Files.

MWS users

I'm using service provided by third-party service providers or integrators. Can I offer Amazon Points?

Yes. If your service providers have already deployed points attributes in their systems. Check with your service providers if they provide support for Amazon Points.

What are the new point input fields added to the XML files on September 30, 2021?

Two new fields “StandardPricePointsPercent” and “SalePricePointsPercent” were added to the XML files on September 30, 2021. You can use the old point fields “StandardPricePoints” and “SalePricePoints” until October 31, 2021.

Is there any action I need to take after the new fields are added to the Inventory File templates and XSD?

Yes. If you are using in-house API systems or AMTU, you have to update the new points input fields in your system by October 31, 2021. Starting November 1, 2021, you will be required to indicate the points percentage (integer between 0-50) whenever you set or update your price. If you are using MWS services provided by third parties, we suggest you contact your service provider for detailed instructions.

I cannot set points using existing point input fields, why?

Starting November 1, 2021, you have to use the new point fields as below.

  • XML files: “StandardPointsPercent” and “SalePricePointsPercent”
  • Downloadable files: “standard_price_points_percent” and “sale_price_points_percent”

Are the point input fields required when I use the XML or downloadable files even if I don’t want to set points?

Yes, starting November 1, 2021, point input fields are required when you use XML files or downloadable files. If you don’t want to set point, you have to input “0” to the point input fields.

Amazon Points automatic update for newly eligible sellers for Points Central

Who is eligible for the automatic point update?

Sellers who had a new enrollment into the professional selling plan and creation of a new buyable offer after November 1, 2021 are eligible for the automatic point update.

I am a new seller started selling on Amazon after November 1, 2021. Will Amazon update points to my offers automatically, and when?

Yes. As notified in the Amazon Points Services Terms & Conditions, Amazon will update 1% points to all your offers within a week from the third Wednesday of the following month after you first created offer for one time. For example, if a seller creates the first offer on any day in November, Amazon will update 1% points to all the seller’s offers within 1 week starting December 16.


Can I apply points to my offers before the automatic update?

Yes. You can manually update the Account-Level Points Percentage (0% - 50%) any time and as many times as you like by visiting Point Central. After you click Update offers now to update the points, Amazon will no longer implement the automatic update.

Can I change my Points Percentage for my offers after the automatic update? If so, how?

Yes, you can change your Account-Level Points Percent in Points Central or submit a specific point percentage for any of your buyable offers by uploading the Offer-Level Points Percent List in Points Central. Note that you have to click Update offers now to apply the percentage right away.

How can I maintain the Point Percentage for my offers?

Go to Points Central periodically and click Update offers now to ensure your configured point settings are applied to all your offers. If you create new offers or make updates using inventory files, make sure to input the point percentage as there is no pre-fill of point percentage in inventory files, and otherwise your points will be reset to null.

More information can be found below for your reference.

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