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This article applies to selling in: Japan

Japanese Small Medium Business Campaign FAQ

What is the Japanese small medium business campaign?

From June 21 2022 through July 11, 2022, Amazon will offer eligible customers an opportunity to win amazing prizes in our all-new, the Japanese small medium business campaign. The campaign is free to enter. After entering the campaign, for every 100 JPY a customer spends on eligible small medium business products, they receive one additional entry in the campaign. Prize draws will occur after Prime Day and customers will be notified directly via email from noreply@primedaysweepstakes.jp.

To make it easier than ever for customers to support small and medium businesses selling in Amazon’s store, we have curated a selection of products from small and medium Japanese brands and artisans in a dedicated storefront within Amazon. You can find the store here.

Who is funding the Japanese small medium business campaign?

This campaign is fully funded by Amazon to connect customers with local innovators, artisans, and entrepreneurs.

Will the Japanese small medium business campaign cost me anything?

No, the prizes are funded by Amazon as part of its ongoing commitment to supporting small businesses.

Do I have to run deals in the lead-up to Prime Day to be part of the small business promotion?

No.

How can I tell if my products are included in the Japanese small medium business campaign?

If your products are included in the promotion, you were sent an email on June 23, 2022. You will also find the campaign banner on the detail page of your promotion-eligible products.

How did you determine which products and businesses to include in the promotion?

We follow the Ministry of Economy, Trade, and Industry (METI)’s definition of a Japanese small and medium businesses. The specific products eligible for the campaign are unique items from identified Japanese small and medium businesses in our store.

Why are only some of my products included in the Japanese small medium business promotion?

The specific products featured in the promotion are products from small and medium businesses based in Japan. We select products which are unique to each Japanese small and medium-sized business seller identified for this program. Also Media, Digital, Adult products are excluded from the campaign.

Why are only products from Japanese small and medium businesses included in this campaign?

Just as our own commitment to small and medium businesses has never been more steadfast, we know that right now, more than ever before, our customers want to support businesses in their communities. We believe customers will enjoy shopping the wide range of unique products from Japanese small and medium businesses in our store.

Why aren’t my deals featured on the Japanese small medium business campaign page or in the Amazon small and medium business store?

Eligible products are items which are unique to each participating small and medium business and are not sold by other sellers.

My product is included in the Japanese small medium business campaign and I don’t want it to be. Can you remove my products from the promotion?

As a reminder, this campaign is funded by Amazon at no cost to you. If you still do not wish to participate in the campaign, please contact us through Seller Central and we will remove your selection from the campaign, which may take up to 48 hours to reflect on the website.

How can I join this campaign? Can you include our products in the campaign from now?

Small medium businesses included in the campaign are determined based on those defined as small and medium businesses by the Japanese government. This is an auto-run campaign and we cannot add products to the campaign on request basis. We will consider to include your products that are not included in the campaign on upcoming one. Please send an email to pd22-jp-smb-support@amazon.com if you are interested in joining future campaigns and promotions.

Can you let me know the status after sending requests to include my products?

We will refrain from responding to any particular request.

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