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This article applies to selling in: Japan

Prime Day Small Business Promotions FAQ

1. What is the Prime Day small business promotion?

During the lead-up to Prime Day and throughout the shopping event, Amazon is investing in supporting small businesses and helping them reach new customers. As part of this investment, from June 7 through June 20, 2021, Amazon will offer Prime members who spend 1000 JPY on items sold by small Japanese businesses selling in Amazon’s stores with a 1000 JPY credit to use on Amazon.co.jp on Prime Day. To make it easier than ever for customers to support small businesses this Prime Day, we have curated collections of eligible small business products in a dedicated store within here.

2. Who is funding the small business promotional credit for customers to use on Prime Day?

This promotion is fully funded by Amazon to connect customers with local innovators, artisans, and entrepreneurs.

3. Will the Prime Day small business promotion cost me anything?

No, the 1,000 JPY credit issued to eligible customers is funded by Amazon as part of its ongoing commitment to supporting small businesses.

4. If a customer uses their 1,000 JPY credit on Prime Day to purchase my product(s), do I get the full sale proceeds?

Yes, you will get the full value of the product after deducting applicable Amazon fees. The 1,000 JPY credit issued to eligible customers is funded by Amazon.

5. If a customer buys my small business product(s) to earn the 1,000 JPY credit to use on Prime Day, do I get the full sale proceeds?

Yes, you will get the full value of the sale after deducting applicable Amazon fees. The 1,000 JPY credit issued to eligible customers is funded by Amazon.

6. Do I have to run deals in the lead-up to Prime Day to be part of the “Spend 1,000 JPY, get 1,000 JPY” small business promotion?

No.

7. How can I tell if my products are included in the Prime Day small business promotion?

If your products are included in the promotion, you were sent an email on June 7, 2021, with a link to view your promotion-eligible products.

8. How did you determine which products and businesses to include in the promotion?

Small businesses included in the promotion are those defined as small businesses by the Japanese government.

9. Why are only some of my products included in the Prime Day small business promotion?

Small businesses included in the promotion are those defined as small businesses by the Japanese government.

10. How do you determine which businesses are small?

We define a small business as one that has been designated as a small business by the Japanese government.

11. Why are only Japanese brands and artisans included in this promotion?

Just as our own commitment to small businesses has never been more steadfast, we know that right now, more than ever before, our customers want to support businesses in their communities. We believe customers will enjoy shopping the wide range of unique small business products available from local brands and artisans in our store.

12. Why aren't my deals products featured on the Prime Day small business deals page or in the Amazon small business store?

Small businesses included in the promotion are those defined as small businesses by the Japanese government.

13. My brand is included in the Prime Day small business promotion and I don’t want it to be. Can you remove my products from the promotion?

As a reminder, this promotion is funded by Amazon at no cost to you. If you still do not wish to participate in the promotion, we will remove your selection from the promotion, which may take up to 12 hours to reflect on the website.

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