Seller information displayed to buyers

The seller information you provide to Amazon appears in the Seller Information page, as shown in the table below:

Field Name	Required Information
Display Name	The name displayed to buyers for your Amazon listings and on your Seller Profile
Customer Service Email	The e-mail address customer messages will be delivered to
Customer Service Reply-To Email	The e-mail address Amazon will use when buyers reply to our order confirmation e-mails
Customer Service Phone	The phone number displayed to buyers on your Seller Profile.
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You can change the seller information displayed to buyers in your seller account at any time by completing the following steps:

When you've finished with the previous steps, click Submit at the bottom of the page.

Provide information about your business

When you register your Amazon seller account, you are required to provide information about your business.

You can add or change this information at any time by following these steps:

In Seller Central, go to the seller Account Information page.
In the Business Information section, click the links for the information you want to add or change.
Enter the new information or edit the current one.
When you have finished, click Submit.