2022 FBA New Selection program changes

We are excited to build on the success of the FBA New Selection program by offering new and expanded benefits in 2022.

The FBA New Selection program offers benefits on storage, removal and new branded products to help you accelerate early sales. Once you enroll in the program, you can use these benefits for an unlimited number of new parent ASINs each year.

If you are an existing FBA seller, to participate, you must enroll in the program. After you enroll, we will determine whether you qualify for the fee waivers based on the eligibility criteria below. If you are a new seller, who listed your first buyable ASIN and started with FBA in 2022, you will be auto-enrolled into the program.

5% rebate on sales

Starting March 1 2022, we will provide a monthly rebate of 5% on your sales of eligible new-to-FBA parent ASINs for brand owners who complete Brand Registry. The following conditions will be applied to the branded new selection for the rebate:

• For eligible oversize items, the rebate will apply on up to 30 units per parent ASIN for up to 90 days.
• For eligible standard-size items, the rebate will apply on up to 50 units per parent ASIN for up to 90 days.
• For eligible small-size items, the rebate will apply on up to 50 units per parent ASIN for up to 90 days.
• For eligible standard-size and small-size items in the Apparel and Shoes categories, the rebate will apply on up to 100 units per parent ASIN for up to 120 days.

*All rebate benefits are tracked from the date the ASIN is first received at a fulfillment center.

To confirm ASIN eligibility, please see ASIN Eligibility section in New Selection Program page from here. The rebate will be automatically applied against the total fulfillment fees in the same month as the eligible products are sold.

Global enrollment

Starting March 1, 2022, we will remove the requirement for sellers to enroll in the program separately for each store in which they wish to sell. As a result, sellers will only need to enroll once, and FBA New Selection benefits will automatically be applied to each store where a seller has an active account and has sent eligible new selection to fulfillment centers.

Get more information on the FBA New Selection program