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This article applies to selling in: Japan

2021 FBA New Selection program changes (

Last April, we announced the FBA New Selection program, and since then, over 29,000 enrolled sellers have sent over 450,000 new-to-FBA parent ASINs to our fulfillment centers. Given the positive feedback we’ve received, we are expanding the program this year. The new benefits are included below:

Benefits for oversize items

Starting April 1, 2021, for up to 30 units per parent ASIN, we will provide free storage for up to 90 days and free removals for up to 180 days for eligible oversize items.

ASIN limit

Starting April 1, 2021, we will remove the 500-ASIN limit, allowing an unlimited amount of eligible, new-to-FBA ASINs to qualify for program benefits.

Benefits for Apparel and Shoes categories

Starting April 1, 2021, for eligible parent ASINs, we will extend free storage from 90 days to 120 days for up to 100 units per parent ASIN (up from 50 units). In addition, we will offer a one-year promotion that waive returns processing fee for customer-returned products in the Clothing & Accessories and Shoes & Bags categories. Please visit 2021 Free Customer Returns Processing Fee Promotion ( for more information on the promotion.

Sponsored advertising

Starting April 1, 2021, for eligible sellers, we will offer promotional clicks for sponsored ads.

Get more information on the FBA New Selection Program

*All fee waiver benefits are tracked from the date the ASIN is first received at a fulfillment center.

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