Product Assurance – Selling Children’s Toys on Amazon.co.jp

Children’s toys covered by this policy

For the purpose of this policy, “children’s toy” is any product or material designed or intended for use in play by children of under age of 15 (14 years of age and under).

Toys are determined to be “children’s toys” based on the following criteria:

• Intended use: Is the ASIN to be used by children?
• Packaging representation: Is the ASIN marketed towards children?
• Age grading listed on the packaging for children under 15 years
• Commonly recognized: Is the ASIN commonly known to be used by children?

Amazon’s policy requires all children’s toy sellers to have the safety documents listed below. Upon request, you must promptly submit the required safety documentation from an accredited testing laboratory or organization.

Required safety standards and testing depend on the type of toy you are applying to list.

For moreinformation, refer to Additional Resources section below.

Amazon is verifying the compliance of your toy products. If you are requested to submit certificate documents from Amazon via e-mail, follow the either of two ways below to submit your documents.

• Submission method is different depending on the toys product type, so read the instruction in the e-mail carefully .
• If an ASIN has multiple SKUs against it, document submission is required only once per ASIN to be approved.
• Until you are requested to submit any documents via e-mail from Amazon, you do not need to take any actions.

In order to submit documentation for your ASIN(s), complete the following steps to start the application process:

1. For general toys products:
   
   1. In Seller Central, click the Performance menu, and choose Account Health.
   2. Under Product Compliance Requests, click Documentation Requests.
   3. Click Provide Documentation or Appeal next to the product.
   4. Follow the steps to answer Is this an Appeal and complete the Submit required documents section.
      Note: For the steps to start application from Vendor Central, see the identical help page existing in Vendor Central.
2. For specific toy product types:

   Special toys qualification team is verifying your documents. If the e-mail from Amazon requests to submit your documents to the e-mail address, you must apply by submitting the following information and documents to this email address:

   child-safety@amazon.co.jp

   Necessary information
   

   1. Company name
   2. Merchant Token/Vendor ID
   3. Email address (of which you registered to Amazon)
   4. Phone number
   5. A list of ASINs you are applying to sell

   The required documents for the specific toy product types are different from those listed in above table. Find the required document from the table below.

   Specific Toys and required documents

   Children's Jewelry	Fidget spinners	Invisible Ink Pens	Squishy Toys	Bundle Toys
   Magnetic putty	Magnetic Building Tiles	Outdoor Toys	Projectile Toys

If you do not provide the required information by the applicable deadline or otherwise violate any part of this policy, we may:

• Remove the relevant product listings
• Suspend your ability to add new products and/or listing privileges
• Withhold any payments due to you
• Pursue legal action
• Return the products to you at your cost

We reserve the right to take any further actions that may be necessary in our sole discretion.

Additional Resources

• The Japan Toy Association (Japanese)
• The Japan Toy Association (English)

• Labs you can use to obtain test reports:
  • MHLW certified lab for “Food Sanitation Law Section 4”: 外国公的検査機関一覧｜厚生労働省 (mhlw.go.jp)
  • Some labs provide special Amazon rates for testing. A list of these Compliance Solutions Providers is available at Service Provider Network.