Speed Report

Overview of speed report

The speed report shows the list of Seller Fulfilled Prime offers you listed on Amazon and the number of detail page views for each delivery promise speed that are less than or equal to (<=) 1-Day, less than or equal to (<=) 2-Day and greater than (>) 2-Day. To download a new report or one of your past reports, visit Seller Central, and click the link listed in the Seller Fulfilled Prime performance section. You can customize the ranges for different time periods and click “Request”. The report will take some time to prepare. Once it’s ready, the download icon will show.

The Speed report includes the following data columns:

ASIN

Amazon Standard Identification Number (ASIN) is unique blocks of 10 letters and/or numbers that identify items. ASIN is assigned by Amazon. You can find the ASIN on the product detail page.

Total standard-size detail page views

Total aggregated number of detail page views for each of your standard-size products with the corresponding promised delivery speed. This metric is calculated by adding less than or equal to (<=) 2-Day standard-size detail page views and greater than (>) 2-Day standard-size detail page views.

<= 1day standard-size detail page views

The number of detail page views with less than or equal to (<=) 1-Day delivery promise speed for your standard-size products.

<= 2day standard-size detail page views

The number of detail page views with less than or equal to (<=) 2-Day delivery promise speed for your standard-size products. This metric will include less than or equal to (<=) 1-Day standard-size detail page views.

>2 day standard-size detail page views

The number of detail page views with greater than (>) 2-Day delivery promise speed for your standard-size products.

Total oversize detail page views

Total aggregated number of detail page views for each of your oversize products with the corresponding promised delivery speed. This metric is calculated by adding less than or equal to (<=) 2-Day oversize detail page views and greater than (>) 2-Day oversize detail page views.

<= 1day oversize detail page views

The number of detail page views with less than or equal to (<=) 1-Day delivery promise speed for your oversize products.

<= 2day oversize detail page views

The number of detail page views with less than or equal to (<=) 2-Day delivery promise speed for your oversize products. This metric will include less than or equal to (<=) 1-Day oversize detail page views.

>2 day oversize detail page views

The number of detail page views with greater than (>) 2-Day delivery promise speed for your oversize products.