The Featured Offer is the offer near the top of a product detail page, which customers can buy now or add to their shopping carts.
A key feature of the Amazon website is that multiple sellers can offer the same product. If more than one eligible seller offers a product, they may compete to become the Featured Offer for that product (as long as it can be shipped to the customer's address).
To give customers the best possible shopping experience, sellers must meet performance-based requirements to be eligible to compete for Featured Offer placement. For many sellers, Featured Offer placement can lead to increased sales.
When you place your products in the Amazon catalog, anyone browsing Amazon can find and buy them. When customers find what they want, they can put the product into their shopping cart (and ultimately buy the product) using one of three methods:
The Featured Offer is selected from the pool of eligible sellers offering that product based on, among other things, price, points and availability. Amazon will present the "new" Featured Offer as the first choice for buyers using the Add to Cart box on product detail pages. For many sellers, this placement may lead to increased product sales.
After the Featured Offer is selected, offers from up to three further qualifying sellers are displayed in the More Buying Choices box on the product detail page. The remaining seller offers are available to customers who click the new & used (or new) link at the bottom of the More Buying Choices box to go to the All-Offers Display.
Sellers must qualify for the Featured Offer eligibility in order to compete for Featured Offer placement. Featured Offer eligibility is tied to specific seller performance criteria that determine the sellers who have consistently provided customers with a great buying experience on the Amazon.co.jp site. All Featured Offer eligible listings are evaluated based on what the customer will pay (comprehensively considering payments for both goods and shipping as well as Amazon Points) and implementation of other factors, and one listing is selected for the Featured Offer. When you meet the Featured Offer qualifications, one new listing and one used listing each becomes the Featured Offer.
Since seller performance requirements can vary by category and are subject to change, we do not disclose specific targets needed to become an eligible seller. However, becoming an eligible seller requires meeting very high standards, and excelling in the qualifying criteria is the best way to work toward achieving this status. If you are an eligible seller, you can increase your chances of becoming the Featured Offer by following these guidelines:
Offer multiple shipping options on your products, including free shipping. You can manage your available shipping options on your Current Shipping Rates and Settings page in Seller Central.
There are several factors to improve customer experience and it is important to be successful on Amazon to provide quality and satisfactory services for customers in every aspect.
The Account Health page in your seller account can help you track your performance.
For more information about performance standards, see Seller performance measurement.