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This article applies to selling in: Japan

How to price globally

When selling outside of your primary marketplace with Build International Listings, you should consider the following additional costs and their potential impact on your profitability:

  • Shipping costs when you are shipping directly to international customers
  • International return shipping costs, if you are fulfilling orders yourself
  • Shipping costs to send your inventory to fulfillment centers abroad when you are using Fulfillment by Amazon. Learn more about shipping internationally in Ship and fulfill.
  • Customer support costs if you are providing these services yourself in a local language or hiring a third-party provider to manage customer language support. Learn more about customer support in Customer support and returns.
  • Translation costs for listing ASINs in another language. Learn more about listing and translation in Register and launch.
  • Taxes and duties. Learn more about taxes and duties in Taxes and regulations.

Remember that Build International Listings provides a currency exchange rate conversion when calculating your prices.


  • More than 50% of the sellers using Build International Listings to synchronize offers use the "Same as source marketplace price" rule. If you are not sure which rule to use, consider starting with that one, monitoring your sales and margins, and adjusting your price rules to fine-tune prices as needed.
  • Consider using Fulfillment by Amazon to have Amazon fulfill your orders instead of fulfilling them yourself. Using FBA may be more cost-efficient and enable you to offer more competitive prices. Learn more about Fulfillment By Amazon.

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