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This article applies to selling in: Japan

Infant Car Seats / Child seat belt

Important: If you supply products for sale on Amazon, you must comply with all local laws and Amazon policies applicable to those products and product listings.

Product Definition and Photos

Infant child seats are child support devices that secure the body to the seat to ensure safety when a child is in a car. There are many different types of this product:

1. Handheld infant carriers

Handheld infant carriers have a seat back that is intended to be in a reclined position (more than 10° from horizontal). Amazon policy applies to hand-held infant carrier and infant car seat bases, including standalone bases sold without carrier.

2. Booster Seats

Booster seats are either a backless child restraint system or a belt-positioning seat.

Backless child restraint systems (i) consist of a seating platform that does not extend up to provide a cushion for the child’s back or head, and (ii) have a structural element designed to restrain forward motion of the child’s torso in a forward impact.

Belt-positioning seats (i) position a child on a vehicle seat to improve the fit of a vehicle belt system on the child, and (ii) lack any component, such as a belt system or a structural element, designed to restrain forward movement of the child’s torso in a forward impact.

3. Forward-facing child restraint systems

Forward-facing child restraint systems position a child to face in the direction of travel of the motor vehicle.

4. Rear-facing child restraint systems

Rear-facing child restraint systems position a child to face in the direction opposite to the normal direction of travel of the motor vehicle.

5. Travel systems

Travel systems include full-size, stand-alone strollers with a compatible infant car seat that clips into the stroller.

6. Portable children's seatbelt / smart kids belts

Portable child seat belts / smart kids belts are permitted to be used in Japan as belt type infant auxiliary devices.

7. Fabric systems

Fabric systems, also known as Fabric Car Seats, are products made of fabric (nylon, cotton, etc.) with straps, clips and padding, intended to restrain a child in a car. These products lack any type of metal or hard plastic frame. They are foldable and lightweight. At this time, fabric systems are not allowed for sale on Amazon.


The sale of all products of this product type on the Amazon website must meet specified certification standards. To sell these products on Amazon, you must apply by submitting the following information and documents to this email address:

Note: You may need to wait for a while until your application is confirmed. Please refrain from creating duplicate cases during this time. Duplicate submissions cause a delay in review.

Necessary information

  1. Company name
  2. Merchant Token/Vendor ID
  3. Email address (of which you registered to Amazon)
  4. Phone number
  5. A list of ASINs you are applying to sell


Documents per ASINs (please include the ASIN in the file name of the documents).

Below documents evidencing that the product(s) comply with ECE R44/04 or ECE R129 standards

1. Photographs of Certification mark (E mark) on the product(s)

2. Test Reports from Testing Laboratories showing compliance with ECE R44/04 or ECE R129

Note: For Fabric systems, there is no review process based on Amazon policy.
Note: We may request you to provide additional documents.
Note: By submitting the information above, you represent and warrant that all such information you provide is true, authentic, and accurate. If you breach this representation or warranty, we may terminate your selling privileges.

Related Standards and Regulations

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