A Lightning Deal is a time-bound, promotional offer where an item is featured for a limited number of hours, usually 12 hours, on the Amazon Deals page. Featuring an item as a Lightning Deal may help increase sales.
A 7-day Deal is a time-bound, promotional offer where an item is featured for a limited number of days on the Amazon Deals page. Featuring an item as a 7-day Deal may help increase sales and reduce your inventory. Learn how to use 7-day Deals to help improve your brand awareness and sales.
To be eligible for deals, you must be a Professional seller with at least five seller Feedback Ratings per month and an overall rating of at least 4.0-stars. Additionally, products must:
Have a sales history in Amazon stores and at least a 3-star rating.
Include as many variations as possible.
Not be a restricted product or offensive, embarrassing or inappropriate product.
Be Prime eligible in all regions.
Be in new condition.
Be compliant with customer product reviews policies.
To know more, go to Customer product reviews policies.
Be compliant with pricing
policies. For more
information, go to Amazon Policy on Reference
Be compliant with deal frequency policies. To know more, go to Create a Deal.
The promotional price also needs to be compliant with our policy on
reference prices including Reference price settings and have a validated reference
Note: If your product is approved for a deal and then
it violates the above criteria, your deal will be canceled immediately and you might
not be eligible for a refund of your deal fees.
How can I become eligible?
Currently, only professional sellers are eligible to run deals. Here's how you can upgrade.
Which products are eligible for deals?
Eligible products are automatically displayed in the Eligible ASINs section of the Deals Dashboard when they meet the following criteria (subject to change based on country and time of year):
Quality: Products must have a sales history in Amazon stores and at least a 3-star rating.
Product variations: Deals should include as many product variations as possible (for example, size, color, and style). For some products, such as clothing and shoes, at least 65% of variations should be included in the deal. The pre-determined minimum percentage of product variations is specified when you create the deal.
Category: Restricted products and products that are offensive, embarrassing or otherwise inappropriate are not eligible. Examples of ineligible items include e-cigarettes, adult products and medicines.
Fulfillment method: Products must be Prime-eligible. You can choose either Fulfillment by Amazon (FBA) or Seller Fulfilled Prime in Shipping Settings.
Condition: Only items in new condition are eligible for deals.
Seller Feedback Rating: You must receive a minimum of five ratings per month and have at least an overall 4.0-star rating.
The promotional price: You must be compliant with our policy on
reference prices including Reference price settings and have a
validated reference price.
Note: Because of other criteria that Amazon is unable to disclose, it is possible that certain ASINs may not receive a recommendation although they meet the criteria listed above.
You can choose to Create a Deal from the list of eligible ASINs in the Select Products tab of the Deals Dashboard. Eligible ASINs are refreshed every week, so an eligible ASIN you see this week may not necessarily be there next week.