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This article applies to selling in: Japan

About A+ Content

The A+ Content feature enables Sellers to add images to product description, and apply style to text in bold, italic, underline, and bullet point. Adding A+ to the product detail pages can result in higher conversion rates, increased traffic, and increased sales when used effectively.

Using this tool, you can describe your product features in a different way by including a unique brand story, enhanced images, and text placements.

Your A+ content can include the following content types, which display in separate placements on the detail page.

  1. Enhanced Product Description-More details on product features and uses to augment the bullet points and images in the main product detail page. These help customers make purchase decisions by proactively answering their questions.
    • Custom paragraph headers and images
    • Unique image and text layouts
    • Product comparison charts
    • Bulleted feature lists
    • Appears in the From the Manufacturer section of the Amazon detail page
  2. Brand Content - Educate customers about the history of the brand, as well as its values and product lines.
    • Carousel display with full screen background on desktop and mobile devices
    • Image and text cards
    • Links to other products and the brand store
    • Appears in the From the Brand section of the Amazon detail page

About A+ Content

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