Valid Tracking Rate is a performance metric that measures
how often you use valid tracking numbers on orders. This metric reflects Amazon customers'
expectations that they should be able to find out where their orders are and when they will
What are the benefits of providing tracking information?
Providing valid tracking numbers for all your packages has the following benefits:
Fewer customer contacts: Providing tracking numbers can help reduce the amount of time you spend answering shipping related questions.
Decreased order defects: The Order Defect Rate for untracked shipments is 1.7 times greater than the rate for tracked shipments.
Protection from A-to-z Guarantee claims: Without tracking, you will automatically lose any A-to-z Guarantee claims that are filed for ‘Order not received’. Tracking helps you represent yourself against these claims and may prevent loss.
Improved seller feedback ratings: Customers tell us that being able to track their packages is one of the main reasons to leave a positive feedback.
Reduced lost shipment costs: Tracking can significantly reduce the costs associated with a lost shipment. If a package is lost in transit, you can use tracking to find out where it was lost and then determine responsibility.
What happens if I do not meet the required target for tracked packages?
Please read Frequently Asked Questions on VTR enforcement for more details on performance calculation.
Which carriers provide tracking information to Amazon?
We currently support tracking information for these carriers:
|Carrier Name (Japanese)
||Carrier Name (English)
*When fulfilling Amazon orders, please use the shipping methods and shipping labels that provided by carriers. Please do not use those of specially designed for other EC platforms.
How does Amazon know a package has valid tracking information?
We use the tracking information submitted by you during shipment confirmation and verify it with the shipping carrier. Tracking numbers are considered valid only if they have at least one physical carrier scan recorded.
My package has tracking but is showing up in my Valid Tracking Report as lacking valid tracking information. What should I do?
A package that does not include verified tracking information will have an "X" in the "No Valid Tracking" column of your Valid Tracking report. If you have uploaded a tracking number but it is marked as unconfirmed, this can be due to the following reasons: For more details please refer to the Seller University.
The tracking number you provided is incorrect.
Your tracking number is correct, but you selected an incorrect carrier name.
For example, if you use DHL to ship a package but enter "FedEx" as the carrier name, the tracking information will be marked as unconfirmed.
You used an unsupported carrier whose name is not listed in the drop-down list in the Confirm Shipment page and does not meet the VTR exemption criteria. As a result, we cannot verify the tracking status and so the shipment does not count towards your Valid Tracking Rate metric.
The tracking number was uploaded after the package was delivered, meaning it was not useful to the buyer and thus does not count toward your Valid Tracking Rate metric.
Once a carrier picks up a product, confirm the shipment within 4 hours of pickup. If you confirm the shipment after 4 hours, the data synchronization between Amazon and the carrier may not be successful and you may not be able to track the product. If the date is changed within 4 hours of pickup, you must confirm the shipment the day the product is picked up.
Check to make sure you have entered the carrier and tracking ID for your package correctly. You can change, re-enter, and update the tracking information under Manage orders until the order is delivered. Your metrics will reflect this change within 72 hours.
If you have a package marked with an 'X' in the 'No Valid Tracking' column, and you have verified that the tracking ID for the Amazon-supported carrier is correct, try submitting the tracking ID once again. If this does not solve your issue, contact Selling Partner Support for additional investigation.
What does "InvalidId" mean in column F of my Valid Tracking Rate report?
When our system cannot process the tracking information you entered for a package, "InvalidId" will display in column F for that package. For example, if your order ID was 001-12345-67890 and we were not able to process the tracking information you entered for that package, column F will display 001-12345-67890-InvalidId.
This can happen if:
You left the tracking information field blank
You entered special characters
(such as hyphen) that our system cannot recognize in the tracking information field.
For more information on how to correct any potential errors in the tracking information you provided, go to How do I edit a tracking number? section below.
Why are canceled orders showing up in my report?
If canceled orders are showing up in your report, because you confirmed shipment before you delivered the package to the carrier. An order is not considered canceled when you have confirmed shipment because the customers credit card is charged. To cancel this kind of order, you have to provide refund to the customer. To prevent such errors in future, we recommend that you confirm shipment only after the carrier has received the package.
How do I edit a tracking number?
To edit order tracking information, go to Orders > Manage Orders. Enter the Order ID into the Search tab. Once you find the correct order ID, click Edit and provide the revised tracking number.
Allow 72 hours for the report and metric to reflect these changes.