Sell on Amazon Sign In
This article applies to selling in: Japan

Adult Products

Regarding the Adult products policies & guidelines, please refer to this page.

Adult Media Products

Amazon sells lawful adult products. Products sold on this site must comply with Japanese laws and regulations, such as Penal Code and Act on Punishment of Activities Relating to Child Prostitution and Child Pornography (Child Porn law). Thus, Adult Media products can be listed and registered if they meet criteria as provided in the terms and conditions and guidelines of our web site. However, sellers are prohibited to create any adult DVD ASINs for any reasons.

Books: Please refer to this page.

Media Products (such as DVDs)/PC software・PC games/Video games: All DVDs, PC software and Video game (including digital) - related Adult Media products listed on our website must be reviewed and approved, and the examination number must be issued by at least one of the following ethical review organizations. Listing and registration of parallel imports of media products is not accepted. With respect to parallel imports of PC software, PC games/video games, only those products we determine that have been properly reviewed and rated are acceptable for listing and registration.

Media Products (such as DVDs) : Japan Contents Review Center (JCRC), Visual Software Contents Industry Coop (VSIC), Japan Video Produce Sell Association (JVPS), Ethics Organization of Computer Software (EOCS) and East Japan Contents Soft Association (EJCS).

PC Software・PC Games: Ethics Organization Computer Software, or Japan Contents Review Center (JCRC)

Video Games: Computer Entertainment Rating Organization (CERO)

Examples of Prohibited Listings

We remove any adult products we determine inappropriate at our sole discretion based on the following criteria from our website:

  • Coterie (Doujin) Magazine, Coterie (Doujin) PC Software, CDs: For Coterie (Doujin) PC Software and CDs, the selling of any adult products or secondary works (derivative products created from stories or characters which were created by others) without the copyright holder's approval is prohibited, even if such products are clarified as being adult media products.
  • Adult products that don’t make use of the adult flag provided by Amazon.co.jp.
  • Adult products that are not listed in the browse node provided by Amazon.co.jp.
  • Products that show exposed body parts, such as genitals, anus, nipples or buttocks.
  • Any sex doll with a head, excluding blow-up dolls.
  • Products that may be considered obscene, such as “lifelike” sex toys.
  • Products of which main theme is non-consensual sex depicted in an extremely violent (or abusive) and graphic way.
  • Products that depict bestiality as a primary theme.
  • Harmful books and their series that have been designated as harmful books to the youth under “Youth Protection Ordinances” by local governments.
  • Any products that violate laws and regulations such as “Penal Code” and "Act on Punishment of Activities Relating to Child Prostitution and Child Pornography, and the Protection of Children (Child Porn law)"
  • Products containing images of children under 18 years of age who is sexually suggestive or intended for sexual arousal.
    Note: When listing or registering a book, if whether the age of the person who appears in the book (model) was 18 years old at the time of the photo shoot cannot be confirmed, we may, at our sole discretion, remove the relevant product pages relating to the book at issue. If you list/register products containing images that are sexually suggestive or intended for sexual arousal, please be sure to confirm the age of the performers at the time of the shooting and it should be clearly described in the product description, etc. of the product page that the age of the performer (model) at the time of the photo shoot is 18 years old or older.
  • Products that are not allowed to sell at Amazon.co.jp.

Additional useful information

Note: Please note that the above information is a part of the information we refer to upon determining Prohibited Products and we may determine as a prohibited product based on other information.

Related Amazon Help Pages

Sign in to use the tool and get personalized help (desktop browser required). Sign In


Reach hundreds of millions of customers

Start selling on Amazon


© 1999-2021, Amazon.com, Inc. or its affiliates