Buy Box product placement

When you list products on Amazon, all customers browsing the site can find and purchase them (as long as the items can be shipped to the customer's shipping address). Customers can add products to their shopping carts using one of three methods:

• By using the Add to Cart button (in the Buy Box)
• By browsing seller offerings in the More Buying Choices box. Customers can then click the Add to Cart button next to the seller from which the customer wants to purchase the product.
• By clicking the used & new link and browsing all offers for an item. Customers can then click the Add to Cart button next to the seller from which the customer wants to purchase the product.
  Note: If there are no used listings, the link will only mention new.

The Buy Box winners are selected from the pool of eligible sellers based on, among other things, price, availability, and the customer's shipping address. The featured offer is presented as the first choice for buyers using the Add to Cart button on the product detail page. Sometimes, additional offers will also be featured in the Buy Box.

In addition to the Buy Box winning offers, up to three additional Buy Box eligible offers will display in the More Buying Choices box on the product detail page. Any remaining seller offers (including offers that are not Buy Box eligible) are available at the bottom of the More Buying Choices box. Customers can click the new & used link (or new link) to go to the offer listing page.

See also

How the More Buying Choices Box Works