FBA Subscribe & Save lets Amazon customers sign up for recurring, scheduled deliveries of products that they use frequently.
Subscribers get a base discount on their deliveries, which is funded by you as the seller. Customers who receive three or more subscriptions in a delivery reach tiered status, unlocking additional savings on all products in their delivery. (See How base discounts and tiered status work below.)
By participating in Subscribe & Save, you agree to the program’s terms and conditions. See eligibility and seller-funding requirements below for more details.
To participate in the program, you must have an FBA account in good standing.
Amazon uses the following criteria to determine product eligibility:
If the option to enable Subscribe & Save does not appear in your settings and you believe that you have eligible, replenishment items, contact Selling Partner Support .
For eligible offers, the Subscribe & Save discount is applied to your price for the product on the day the order is placed. The discount is to the selling price that you set for the products you offer as subscriptions, and is deducted from your revenue. FBA picks, packs, and ships your Subscribe & Save orders.
You can choose from three base funding options: 0%, 5%, or 10%. Subscribers who receive three or more subscriptions in a delivery reach tiered status, and Amazon will fund an additional 5% discount. You can update funding and manage your selection on the Manage Products page.
If we enroll your products at 0% base discount plus the Amazon-funded 5% discount, we will continue funding subscriptions with these discounts.
The new funding structure applies to all of your Subscribe & Save items, including those already enrolled and new selections. All subscriptions created before October 14, 2021, will continue to be funded per the previous category-specific fee structure.
The base discount and funding information below applies to all subscriptions created on October 14, 2021 and after. Three or more subscriptions in a delivery unlocks tiered status, meaning additional savings for customers.
One or two subscriptions on the same delivery date earns customers no discount. Three or more subscriptions on the same delivery date earns a 5% discount (funded by Amazon).
One or two subscriptions on the same delivery date earns customers a 5% discount. Three or more subscriptions on the same delivery date earns a 5% discount (funded by you), plus an additional 5% discount (funded by Amazon)—unlocking customer savings of 10%.
One or two subscriptions on the same delivery date earns customers a 10% discount. Three or more subscriptions on the same delivery date earns a 10% discount (funded by you), plus an additional 5% discount (funded by Amazon)—unlocking customer savings of 15%.
For all subscriptions created before October 14, 2021, will continue to be funded per the previous category-specific fee structure.
There are two types of Subscribe & Save orders:
You can view your Subscribe & Save orders in the Transaction View of the Payments report page.
Seller coupons and promotional discounts are added to Subscribe & Save discounts. For example, if you run a Lightning Deal on a product in Subscribe & Save, you must provide the program discount in addition to the deal price.
Seller performance reviews are ongoing in order to ensure a positive Amazon customer experience. When evaluating performance, we consider such things as your ability to maintain inventory levels sufficient to meet customer demand, customer feedback, and Subscribe & Save order cancellations. Poor performance metrics may affect your ability to participate in the program.
You can go to Subscribe & Save Manage products to access your performance dashboard and review the following metrics for weekly, monthly, quarterly, and yearly time frames:
You can also get these performance metrics at the ASIN level by using the search option on the dashboard. You can search up to 20 ASINs at a time.
For tips on managing your Subscribe & Save offers, see Manage Subscribe & Save products.
If you feel your Subscribe & Save participation is wrongly terminated, you can request an investigation by contacting Seller Support.