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This article applies to selling in: Japan

FBA Subscribe & Save

FBA Subscribe & Save lets Amazon customers sign up for recurring, scheduled deliveries of products that they use frequently.

Subscribers get a base discount on their deliveries, which is funded by you as the seller. Customers who receive three or more subscriptions in a delivery reach tiered status, unlocking additional savings on all products in their delivery. (See How base discounts and tiered status work below.)

By participating in Subscribe & Save, you agree to the program’s terms and conditions. See eligibility and seller-funding requirements below for more details.

Eligibility requirements

To participate in the program, you must have an FBA account in good standing.

Amazon uses the following criteria to determine product eligibility:

  • Fulfillment history and in-stock rate
  • Sales performance
  • Product category
  • Average selling price

If the option to enable Subscribe & Save does not appear in your settings and you believe that you have eligible, replenishment items, contact Selling Partner Support .

For eligible offers, the Subscribe & Save discount is applied to your price for the product on the day the order is placed. The discount is to the selling price that you set for the products you offer as subscriptions, and is deducted from your revenue. FBA picks, packs, and ships your Subscribe & Save orders.

Seller-funding requirements

You can choose from three base funding options: 0%, 5%, or 10%. Subscribers who receive three or more subscriptions in a delivery reach tiered status, and Amazon will fund an additional 5% discount. You can update funding and manage your selection on the Manage Products page.

If we enroll your products at 0% base discount plus the Amazon-funded 5% discount, we will continue funding subscriptions with these discounts.

The new funding structure applies to all of your Subscribe & Save items, including those already enrolled and new selections. All subscriptions created before October 14, 2021, will continue to be funded per the previous category-specific fee structure.

Note: Starting on October 21, 2021, eligible, replenishable items will be automatically enrolled at a 0% base discount and Amazon will fund the 5% tier discount as described above. With this change, there is no cost to you and you will no longer have to manually enroll products in Subscribe & Save to benefit from the program. If you don’t want to take advantage of automatic enrollment, you can opt out at any time by clicking Opt out of automatic enrollment on the Manage Products page.

How base discounts and tiered status work

The base discount and funding information below applies to all subscriptions created on October 14, 2021 and after. Three or more subscriptions in a delivery unlocks tiered status, meaning additional savings for customers.

Seller funded at 0%

One or two subscriptions on the same delivery date earns customers no discount. Three or more subscriptions on the same delivery date earns a 5% discount (funded by Amazon).

Seller funded at 5%

One or two subscriptions on the same delivery date earns customers a 5% discount. Three or more subscriptions on the same delivery date earns a 5% discount (funded by you), plus an additional 5% discount (funded by Amazon)—unlocking customer savings of 10%.

Seller funded at 10%

One or two subscriptions on the same delivery date earns customers a 10% discount. Three or more subscriptions on the same delivery date earns a 10% discount (funded by you), plus an additional 5% discount (funded by Amazon)—unlocking customer savings of 15%.

For all subscriptions created before October 14, 2021, will continue to be funded per the previous category-specific fee structure.

Subscribe & Save orders

There are two types of Subscribe & Save orders:

  • Sign-up orders are the customer's initial order subscribing to a product in the Subscribe & Save program. In order for your Subscribe & Save offer to appear for a product, your offer must be the Buy Box offer. For more information, see How the Buy Box Works.
  • Replenishment orders are automatically created according to the frequency set by the customer. Subscribe & Save customers can set deliveries at monthly intervals, from one to six months.

You can view your Subscribe & Save orders in the Transaction View of the Payments report page.

Coupons and promotions

Seller coupons and promotional discounts are added to Subscribe & Save discounts. For example, if you run a Lightning Deal on a product in Subscribe & Save, you must provide the program discount in addition to the deal price.

Seller performance metrics

Seller performance reviews are ongoing in order to ensure a positive Amazon customer experience. When evaluating performance, we consider such things as your ability to maintain inventory levels sufficient to meet customer demand, customer feedback, and Subscribe & Save order cancellations. Poor performance metrics may affect your ability to participate in the program.

You can go to Subscribe & Save Manage products to access your performance dashboard and review the following metrics for weekly, monthly, quarterly, and yearly time frames:

  • Shipped units: The number of units for shipped subscription orders over a given time period.
  • Shipped revenue: The sum of your revenue from shipped subscription orders over a given time period.
  • Subscriptions count: The number of active subscriptions at the end of a given time period.
  • Not delivered due to OOS: The percentage of your units that were not delivered because the ASINs were out of stock.
  • Average revenue per customer: A comparison of your average revenue from subscribers versus non-subscribers.
  • Planned revenue: The sum of your revenue from orders expected to ship for your active subscriptions in the upcoming 30, 60, or 90 days.
  • Planned units: The number of units for orders expected to ship for your active subscriptions in the upcoming 30, 60, or 90 days.
Note: Planned revenue and planned units are estimated projections, not a guarantee of future sales.

You can also get these performance metrics at the ASIN level by using the search option on the dashboard. You can search up to 20 ASINs at a time.

For tips on managing your Subscribe & Save offers, see Manage Subscribe & Save products.

If you feel your Subscribe & Save participation is wrongly terminated, you can request an investigation by contacting Seller Support.

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