An alternative way to fulfill your international orders is to use Fulfillment by Amazon (FBA) in the country corresponding to the Amazon marketplace where you are listing your products. Using FBA will require importing your products to another country for storage in an Amazon fulfillment center to sell them to customers in that marketplace. The one exception to this case is if you already sell in one of Amazon's European marketplaces and fulfill with FBA in that marketplace. In that case, you can fulfill your orders from other EU marketplaces using your current FBA account through the European Fulfillment Network or Multi-Country Inventory (see below).
The following chart summarizes instances where you will need to import your products when using FBA:
|Seller is based||FBA fulfillment center location||Importation required?|
|Outside the United States||United States||Yes, products need to be imported into the U.S.|
|Outside Canada||Canada||Yes, products need to be imported into Canada.|
|Outside Europe||European marketplace countries: UK, Germany, France, Italy, or Spain||Yes, products need to be imported into the country where the FBA fulfillment center is located.|
|Within Europe||European marketplace countries: UK, Germany, France, Italy, or Spain||No, goods don't need to be imported between EU member countries. If seller uses FBA, seller can use FBA international programs (see below).|
|Outside Japan||Japan||Yes, products need to be imported into Japan.|
The following section covers what you need to know in order to plan for the import process. As covered in Register and Launch, you will first need to create a seller account in the Amazon marketplace where you want to sell, then enroll in FBA in that marketplace.
For more information about selling internationally and using FBA, please refer to Amazon's help pages on Seller Central, including reminders about your obligations when using Fulfillment by Amazon.
If your inventory is located in a different country than the fulfillment center, you need to export your products from the source country and import them into the destination country. You will act as the exporter of record in the source country and the importer of record in the destination country, and must comply with all laws and regulations of the source and destination countries. You may be subject to import taxes, customs duties, and fees levied by the destination country. Here is an overview of the process:
Selling in Europe allows you to leverage Amazon's fulfillment network. Not only is listing simplified with a single Amazon European marketplace account, but cross-border sales also can be easier to manage with Fulfillment by Amazon (FBA). In Europe, FBA offers three international fulfillment programs: Pan-European FBA, the European Fulfillment Network, and Multi-Country Inventory.
European Fulfillment Network (EFN)
If you're just getting started selling in Europe, we recommend using the European Fulfillment Network (EFN). EFN is a simple way to store and ship your inventory across all five of Amazon's European marketplaces. Here's how it works:
Benefits of the European Fulfillment Network
|Simplify||EFN makes selling across Europe easy by taking care of the picking, packing, and shipping for all your European orders, so you can focus on growing your business. You can sell across Europe while managing a single pool of inventory.|
|Make Money||EFN can help improve your sales conversion by giving customers what they love-Amazon-fulfilled shipping.|
|Delight Your Customers||With EFN, Amazon provides customer service in the local language of the Amazon European marketplace in which the order is purchased.
Amazon handles returns: Customers ship returns to an address in their local marketplace. Ease of making returns helps keep customer satisfaction high.
Selecting the European Fulfillment Network
If you are registered for Fulfillment by Amazon, you're able to use EFN with no additional registration or startup costs. Simply add your listings to each Amazon European marketplace where you want to sell. When those products sell, you pay a fee for each order shipped outside your home marketplace through EFN, in addition to your other FBA fees. Learn more about EFN Fees.
Multi-Country Inventory (MCI)
You can reduce the time it takes for an order to get to your customer by using Multi-Country Inventory (MCI). MCI is an optional international fulfillment program offered through Fulfillment by Amazon (FBA) that helps you grow your international sales by making your offers more competitive. With MCI, you send your most popular inventory directly to the countries where customers are buying, so the products are close to your customers. When customers order your products, Amazon can ship and deliver them faster.
Even if you fulfill domestic orders yourself, you can gain a competitive edge in the international marketplaces where you sell by fulfilling locally with MCI. You can either choose to fulfill your entire listings or just your best-selling items locally through MCI -there are no minimum requirements.
Benefits of Multi-Country Inventory
|Make Money||MCI can help improve your sales conversion by getting your orders to customers faster, thus helping increase the probability of winning the buy box.|
|Grow Fast internationally||MCI allows you to offer your products easily to millions of potential new customers on Amazon's other European marketplaces. With additional visibility of your products to local Prime customers and in many cases to customers who value free shipping and other accelerated delivery options, MCI helps you further drive up sales.|
|Enjoy High Customer Satisfaction||With MCI, Amazon takes care of customer service in the local language of the Amazon European marketplace where customers place their orders. Customers send returns to an address in their local marketplace, and Amazon takes it from there.|
Selecting Multi-Country Inventory
In order to take advantage of MCI, you can create offers in any Amazon European marketplaces with Amazon's Build International Listings tool. When you enable MCI, you will be able to select from the available countries to send inventory.
Deciding between EFN and MCI
If you are an FBA seller and have never sold internationally before, the easiest way to start is to list your FBA products in the new marketplace, and your orders from that marketplace will automatically get fulfilled through EFN. Keep in mind that orders fulfilled through EFN will take slightly longer to reach your customers than offers fulfilled domestically in each marketplace. When using EFN, you will pay an EFN fee in addition to your FBA fees. To make your bestselling international items even more competitive and so increase your sales, we recommend fulfilling these items locally with MCI. With MCI, you will pay the FBA fees of the country where your inventory is located. See fees for corresponding marketplaces below.
You can use both EFN and MCI to fulfill your international orders. When international customers order items not available locally, their orders will be fulfilled through EFN.