Classification alerts

Two most common ways that customers use to locate products on Amazon are:

1. Search by keywords
2. Narrowing the browse results

Because the second option is more often used on Amazon, you can improve sales by moving a listing to the correct location.

Incorrect classification includes entry of a leaf node instead of a branch node, or missing a node. As shown in the example below, using a correct leaf node is essential for your improved sales.

Correctly Categorized Listings	Incorrectly Categorized Listings
Classification : Digital compact camera. This listing is shown in the Digital Compact Camera browse node and all locations above this. A buyer would be able to easily find this listing in the Digital Compact Camera browse node.	Classification : Digital compact camera (Classification too general) This listing is shown in the Digital Camera browse node. A buyer would not find this listing in the Digital Compact Camera browse node, even though that is the correct node for this product.

Fixing your listings

Identify and fix the listings that are not correctly classified by using the following features:

From Manage Inventory in Seller Central

1. Click Manage Inventory under the Inventory tab in Seller Central.
2. Click Listing Enhancements in the horizontal menu.
   Note: Listing Enhancements is visible only if enhancements opportunities were identified. If no enhancements opportunities are available, this page link will not be visible.
3. View all enhancements on the main Listing Enhancements page, or click on Enhancement type to filter by specific type of listing enhancement opportunity.
4. Click the Edit link for a listing and select an option. Options will vary depending on the enhancement opportunity. Selecting an option will either take you to a new page (Edit Product Info) or generate a pop-up Manage Images.
5. There are 3 ways to enhance your listings:

   Enter missing information in the Enhancement column using the editable cells or drop-downs and click Save.

   Enter missing information in bulk by selecting multiple items that require the same enhancement.
   Then, click Enhance Listings (where "n" stands for the number of selected items), and submit a value in the Enhance multiple listings pop-up field.

   Enter missing information for items that are not available in the editable grid (Option a) or in bulk (Option b) by clicking Edit and going to the Edit Product Info page.
   In Edit Product Info, the missing details will be highlighted.

6. For non-image enhancements, enter the missing value and then click Save and Finish.
7. For image enhancements, follow the guidelines on the Manage Images pop-up, and then upload valid product images.

Amazon Marketplace Web Services (MWS) API

• Read the instructions on how to access the Recommendations API.