Two most common ways that customers use to locate products on Amazon are:
Because the second option is more often used on Amazon, you can improve sales by moving a listing to the correct location.
Incorrect classification includes entry of a leaf node instead of a branch node, or missing a node. As shown in the example below, using a correct leaf node is essential for your improved sales.
|Correctly Categorized Listings||Incorrectly Categorized Listings|
Classification : Digital compact camera.
This listing is shown in the Digital Compact Camera browse node and all locations above this. A buyer would be able to easily find this listing in the Digital Compact Camera browse node.
Classification : Digital compact camera (Classification too general)
This listing is shown in the Digital Camera browse node. A buyer would not find this listing in the Digital Compact Camera browse node, even though that is the correct node for this product.
Identify and fix the listings that are not correctly classified by using the following features:
From Manage Inventory in Seller Central
Enter missing information in the Enhancement column using the editable cells or drop-downs and click Save.
Enter missing information in bulk by selecting multiple items that require the same enhancement.
Then, click Enhance Listings (where "n" stands for the number of selected items), and submit a value in the Enhance multiple listings pop-up field.
Enter missing information for items that are not available in the editable grid (Option a) or in bulk (Option b) by clicking Edit and going to the Edit Product Info page.
In Edit Product Info, the missing details will be highlighted.
Amazon Marketplace Web Services (MWS) API