Suppressed listings

Our research shows that listings with complete product information, including images, category (item-type), and titles (parent titles) with less than 80 characters improve the shopping experience by making it easier for customers to find, evaluate, and purchase products. As a result, we will hide (or suppress) from search and browse non-media listings that do not meet certain standards. This means that a customer will not be able to find your listing in search if your listing is suppressed.

We will suppress listings without a main image in all categories, except the following:

• Books, Music and DVD
• Software
• Video Games
• Automotive

We will suppress listings without brand information in all categories, except the following:

• Books
• Jewelry
• Music
• Video Games
• DVD
• Sporting Goods
• Software
• Tools & Home Improvement

We will suppress listings without product description, or bullets in all categories, except the following:

• Books
• Video Games
• Watches
• DVD
• Clothing & Accessories
• Sporting Goods
• Music
• Shoes & Bags
• Tools & Home Improvement
• Software
• Jewelry

This requirement also applies to product variations. For example, products that are available in a variety of sizes. The parent SKU product and each size of the child SKU products must meet the requirements above.

We will suppress listings that have a title length of more than 200 characters, regardless of their category.

We will also suppress the following incomplete Clothing & Accessories listings, including:

• Child listings that do not have a brand and product ID, EAN, or UPC (required brands only)
• Child listings, excluding Accessories, missing size, color, or a valid department name
• Parent listings, excluding Accessories, having a title length greater than 65 characters

We will suppress:

• Child listings in Shoes without:
  • A Department value
  • A Size value
  • A Color value
• Child listings in Jewelry without:
  • A Department value
  • A Metal type value
• Child listings in Watches and Luggage without:
  • A Department value

Images that do not meet the Product image requirements will be suppressed. The following requirements should be met for adding an image to your product:

• Main images with no visible or inappropriately covered intimate parts, no sexually suggestive model pose or expression, no child model in all categories.
• Main images that occupy up to 85% of the frame (horizontal or vertical products should extend to 85% on the limiting dimension) in all categories.
• Main images with image that is not blurry or pixelated and does not have jagged edges in all categories.
• Product images in any category should not include any Amazon logos or trademarks, or variations, modifications or anything confusingly similar to Amazon's logos and trademarks. This includes, but is not limited to, any words or logos with the terms AMAZON, PRIME, ALEXA, or the Amazon Smile design. Product images should not include any badges used on Amazon.com, or variations, modifications or anything confusingly similar to such badges. This includes, but is not limited to, "Amazon's Choice," "Premium Choice," "Amazon Alexa," "Works with Amazon Alexa," "Best seller," or "Top seller."
• Main images with at least 1,000 pixels on the longest side (to support zoom) for categories Apparel, Shoes, Watches, Jewelry, and Luggage.
• Main images with pure white backgrounds (RGB value of 255) for categories Apparel, Shoes, Watches, Jewelry, and Luggage.
• Main images that do not show any visible mannequins for categories Apparel, Shoes, Watches, Jewelry, and Luggage.
• Main images with a model standing, and the pose is not provocative (legs closed, arms are along the body, etc.) for categories Apparel, Shoes, Watches, Jewelry, and Luggage.
• Main images that show only one product view for categories Apparel, Shoes, Watches, Jewelry, and Luggage.
• Main images that do not show any text, logos, graphics, or watermarks but shows only a product photo for categories Apparel, Shoes, Watches, Jewelry, and Luggage.
• Main images that display the entire product without any clipped parts for categories Apparel, Shoes, Watches, Jewelry, and Luggage.
• Main images that do not show any packaging, brand, or swing tags for categories Apparel, Shoes, Watches, Jewelry, and Luggage.
• Main images without a model but with a product shot flat for categories Shoes, Watches, Jewelry, and Luggage.
• Main images that do not show extra propping show only what customers are buying for categories Shoes, Watches, Jewelry, and Luggage.

We will suppress a listing from search and browse until you provide complete and valid product information for that listing. You can still locate a suppressed listing on Amazon by typing its ASIN into the search box. We will also suppress listings without a JAN or UPC for certain categories. For more information, see Overview of Category UPC Requirements.

Professional sellers can download the Listing Quality and Suppressed Listings Report. For more information, see Fix suppressed listings with inventory files below.

Fix suppressed listings

To identify and fix suppressed listings, follow these steps:

1. In your seller account, click the Inventory tab, and select Manage Inventory.
2. Select Suppressed from the horizontal menu.
   Note: "Suppressed" is only visible if you have suppressed listings to improve. If you do not have any suppressed listings, this option will not be visible.
3. View all suppressed listings on the Suppressed Listings page, or click on Issue type to filter by specific type of issue.
4. There are 3 ways to fix a suppressed listing:
   • Option A: Fix suppressed listings in the Issue(s) to Fix column by entering the missing values in the editable cells or selecting missing values from the drop-down list and clicking Save.
   • Option B: Fix suppressed listings in bulk by selecting multiple defects that require the same fix. Then, click Bulk Fix Listings and submit a value in the Fix quality issue for multiple listings pop-up view.
   • Option C: Fix suppressed listings that are not fixable in the editable grid (Option A) or in bulk (Option B) by clicking Edit and going to the Edit Product Info page. In Edit Product Info, the missing product details will be highlighted and you will see informational messages that further detail the issue. For non-image issues, enter the missing value and click Save and Finish. For image issues, follow the guidelines on the Product image requirements page and then upload valid product images.

Fix suppressed listings in bulk using an Excel file

If you have a Professional selling plan and update your listings using inventory files, you can still use Manage Inventory to make changes. However, you must also update your inventory files or you may overwrite the changes you submitted through Manage Inventory.

To avoid this duplication of work, follow these steps:

1. Go to Inventory Reports. (Under Inventory, select Inventory Reports).
2. From the Select Report Type drop-down menu, select Listing Quality and Suppressed Listing Report.
3. Choose Report Format as Excel (New).
4. Click Request Report to download a report.
   Note: It can take up to 45 minutes for this report to run.
5. Click Download once the Listing Quality and Suppressed Listing report is complete.
6. Open the report and update Corrected Values under Enhancement Opportunities tab and check Accepted Values in the Data Definition tab. To look specifically for Suppressed Listings, filter the column Alert Name as Suppressed.
7. Save the report with changes.
8. Go to Inventory, and then Add Products via Upload.
9. Click the Check and Upload your Inventory File tab and scroll down to Step 2 - Upload File.
10. Select File type: Listing Quality and Suppressed Listing File.
11. Click Choose File and browse to your saved Listing Quality and Suppressed Listing Report.
12. Click Upload. It may take up to 24 hours for this report to be updated.