Our
research shows that listings with complete product information, including images, category
(item-type), and titles (parent titles) with less than 80 characters improve the shopping
experience by making it easier for customers to find, evaluate, and purchase products. As a result, we will hide (or suppress)
from search and browse non-media listings that do not meet certain standards. This means
that a customer will not be able to find your listing in search if your listing is
suppressed.
We will suppress listings without a main
image in all categories, except the following:
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Books, Music and DVD
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Software
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Video Games
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Automotive
We will suppress listings without brand information in all categories, except the following:
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Books
-
Jewelry
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Music
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Video Games
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DVD
-
Sporting Goods
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Software
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Tools & Home Improvement
We will suppress listings without product description, or bullets in all categories, except the following:
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Books
-
Video Games
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Watches
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DVD
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Clothing & Accessories
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Sporting Goods
-
Music
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Shoes & Bags
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Tools & Home Improvement
-
Software
-
Jewelry
This requirement also applies to product variations. For example, products
that are available in a variety of sizes. The parent SKU product and each size of the child
SKU products must meet the requirements above.
Note: You can still find this product by entering the product ASIN in the search
box of the Amazon website.
We will suppress listings that have a title length of more than 200 characters, regardless of their category.
We will also suppress the following incomplete Clothing & Accessories listings, including:
-
Child listings that do not have a brand and product ID, EAN, or UPC (required brands
only)
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Child listings, excluding Accessories, missing size, color, or a valid department
name
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Parent listings, excluding Accessories, having a title length greater than
65 characters
We will suppress:
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Child listings in Shoes without:
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A Department value
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A Size value
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A Color value
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Child listings in Jewelry without:
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A Department value
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A Metal type value
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Child listings in Watches and Luggage without:
Images that do not meet the Product
image requirements will be suppressed. The following requirements should be met
for adding an image to your product:
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Main images with no visible or inappropriately covered intimate parts, no sexually
suggestive model pose or expression, no child model in all categories.
-
Main images that occupy up to 85% of the frame (horizontal or vertical products
should extend to 85% on the limiting dimension) in all categories.
-
Main images with image that is not blurry or pixelated and does not have jagged
edges in all categories.
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Product images in any category should not include any Amazon logos or trademarks, or
variations, modifications or anything confusingly similar to Amazon's logos and
trademarks. This includes, but is not limited to, any words or logos with the terms
AMAZON, PRIME, ALEXA, or the Amazon Smile design. Product images should not include
any badges used on Amazon.com, or variations, modifications or anything confusingly
similar to such badges. This includes, but is not limited to, "Amazon's Choice,"
"Premium Choice," "Amazon Alexa," "Works with Amazon Alexa," "Best seller," or "Top
seller."
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Main images with at least 1,000 pixels on the longest side (to support zoom) for
categories Apparel, Shoes, Watches, Jewelry, and Luggage.
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Main images with pure white backgrounds (RGB value of 255) for categories Apparel,
Shoes, Watches, Jewelry, and Luggage.
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Main images that do not show any visible mannequins for categories Apparel, Shoes,
Watches, Jewelry, and Luggage.
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Main images with a model standing, and the pose is not provocative (legs closed,
arms are along the body, etc.) for categories Apparel, Shoes, Watches, Jewelry, and
Luggage.
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Main images that show only one product
view for categories Apparel, Shoes, Watches, Jewelry, and Luggage.
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Main images that do not show any text, logos, graphics, or watermarks but shows only
a product photo for categories Apparel, Shoes, Watches, Jewelry, and Luggage.
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Main images that display the entire
product without any clipped parts for categories Apparel, Shoes, Watches, Jewelry,
and Luggage.
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Main images that do not show any
packaging, brand, or swing tags for categories Apparel, Shoes, Watches, Jewelry, and
Luggage.
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Main images without a model but with a
product shot flat for categories Shoes, Watches, Jewelry, and Luggage.
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Main images that do not show extra
propping show only what customers are buying for categories Shoes, Watches, Jewelry,
and Luggage.
We will suppress a listing from search
and browse until you provide complete and valid product information for that listing. You
can still locate a suppressed listing on Amazon by typing its ASIN into the search box. We will also suppress listings without a JAN or UPC for
certain categories. For more information, see Overview of Category UPC
Requirements.
Professional sellers can download the Listing Quality and Suppressed
Listings Report. For more information, see Fix suppressed listings with inventory
files below.
Fix suppressed listings
To identify and fix suppressed listings, follow these steps:
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In your seller account, click the
Inventory
tab, and select Manage
Inventory.
-
Select Suppressed from the
horizontal menu.
Note: "Suppressed" is
only visible if you have suppressed listings to improve. If you do not have any
suppressed listings, this option will not be visible.
-
View all suppressed listings on the
Suppressed
Listings page, or click on Issue type to filter by
specific type of issue.
-
There are 3 ways to fix a suppressed
listing:
-
Option A: Fix suppressed
listings in the Issue(s) to Fix column by entering the missing values in the
editable cells or selecting missing values from the drop-down list and clicking
Save.
-
Option B: Fix suppressed
listings in bulk by selecting multiple defects that require the same fix. Then,
click Bulk Fix
Listings and submit a value in the Fix quality issue for
multiple listings pop-up view.
-
Option C: Fix suppressed
listings that are not fixable in the editable grid (Option A) or in bulk
(Option B) by clicking Edit and going to
the Edit Product Info page. In Edit Product
Info, the missing product details will be highlighted and you
will see informational messages that further detail the issue. For non-image
issues, enter the missing value and click Save and
Finish. For
image issues, follow the guidelines on the Product image
requirements page and then upload valid product images.
Fix suppressed listings in bulk using
an Excel file
If you have a
Professional selling plan and update your listings using inventory files, you can still
use Manage Inventory
to make changes. However, you must also update your inventory files or you may overwrite
the changes you submitted through Manage Inventory.
To avoid
this duplication of work, follow these steps:
-
Go to Inventory Reports. (Under
Inventory, select Inventory
Reports).
-
From the Select Report Type drop-down menu, select
Listing Quality and Suppressed Listing Report.
-
Choose Report Format as Excel (New).
-
Click Request Report to download a report.
Note: It can
take up to 45 minutes for this report to run.
-
Click Download once the Listing Quality and
Suppressed Listing report is complete.
-
Open the report and update Corrected Values under
Enhancement Opportunities tab and check
Accepted Values in the Data
Definition tab. To look specifically for Suppressed Listings,
filter the column Alert Name as
Suppressed.
-
Save the report with changes.
-
Go to Inventory, and then Add Products via
Upload.
-
Click the
Check and Upload your Inventory File tab and scroll
down to Step 2 - Upload File.
-
Select File type:
Listing Quality and Suppressed Listing File.
-
Click Choose File and browse to your saved
Listing Quality and Suppressed Listing Report.
-
Click Upload. It may take up to 24 hours for this report to be updated.