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This article applies to selling in: Japan

Advertise with Amazon

Advertising with Amazon can help you grow awareness of your brand and reach shoppers searching for products like yours.

With Amazon Advertising, you can manage your campaigns with our campaign manager tools and reports. You can see how much you’re spending for clicks on your ads, target keywords and products that shoppers are using and viewing, and measure the impact of your campaigns. You can adjust your budget and bids at any time to test what’s working well, and to test new keywords.

To get started, create a campaign that fits with your advertising goals:

  • Sponsored Products promotes the individual products you sell on Amazon. You choose which products to advertise, assign keywords or product attributes to target, and enter a cost-per-click amount. Your ad is eligible to display when shoppers search for one or more of the keywords or products that you're targeting. When shoppers click your Sponsored Product, they're taken to the product detail page of the advertised product. Learn more about Sponsored Products
  • Sponsored Brands increases awareness of your products. The ad creative you build includes a headline, logo, and product images. When Amazon shoppers click your Sponsored Brands ad, you specify whether they’ll be directed to a Store or another page that displays your products on Amazon. Sponsored Brands campaigns are available for Amazon sellers and vendors. Learn more about Sponsored Brands
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