Amazon Device Accessories (Excluding Repair Accessories) Guidelines
All listings for Amazon Device Accessories products (excluding the
accessories for the repair or maintenance of Amazon Devices, collectively referred to as
"Accessories" hereafter) must comply with Amazon Device Accessories Fair Use and
Compatibility Guidelines. Specifically, sellers should keep the following in
Your product name (the name indicated on
your product or its packaging) must not include the words "Amazon," "Kindle,"
"Fire," "Kindle Paperwhite," "Kindle Voyage," "Amazon Fire TV," "Fire TV Stick,"
"Amazon Echo," "Amazon Alexa," or any Amazon graphic symbol, logo, icon, or other
On the detail page for your product on
the Amazon website, you may only use "Amazon, "Kindle," "Fire," "Kindle
Paperwhite," "Kindle Voyage," "Amazon Fire TV," or "Fire TV Stick" in a
referential manner to indicate that your product is intended for use with or
compatible with an Amazon Device. For example, acceptable product titles could be
"Red Cover for use with Kindle," "Red Cover for Kindle," or "Red Cover that is
compatible with Kindle."
Products may not use the phrases "Works with Alexa," "Works with Amazon Alexa,"
or "WWAA" on product detail pages unless they have been certified through the
Works with Amazon Alexa program. Learn more about obtaining Works with Amazon
Alexa certification on the Works with Amazon Alexa Certification Program
Accessory products with "Amazon,"
"Kindle," "Fire," "Kindle Paperwhite," "Kindle Voyage," "Amazon Fire TV," or "Fire
TV Stick" in the product title or product description, or that are listed for use
with or compatible with an Amazon Device, should be categorized as Amazon Device
You may not use the Amazon logo or any
other Amazon graphic symbol, logo, icon, or other trademark on or in connection
with websites, products, packaging, manuals, or promotional or advertising
materials, or for any other purpose, in each case except pursuant to an express
written license from Amazon.
You are responsible for ensuring that your
listings comply with all applicable laws and regulations. As used here, the term
"listing" refers to active ASINs as well as to offerings matched to product detail pages
on the Amazon website.
Consequences for Policy
Violations of Amazon's policies for listing
Amazon Device Accessories may result in, but may not be limited to, the following
Cancellation of the listing
Limits on listing privileges
Suspension of listing
Cancellation of listing
These potential consequences are in addition
to, and in no way limited to, the consequences allowed by any agreement between Amazon
and the seller. Amazon reserves the right to make judgments in its sole discretion about
whether or not a listing is appropriate.
Reporting a Policy violation
Amazon encourages sellers to report listings that may violate our policies or any
applicable law by contacting Seller Support. Select Report a violation and be
sure to include all relevant information so that we can conduct a thorough