Suggest changes to your product detail page
Self-service tool
How we choose information for the detail page
When multiple sellers sell the same product through a single detail page, Amazon automatically combines the best product data from various seller submissions to ensure customers get the best experience. Sellers and manufacturers can contribute product information on a product detail page. When evaluating contributions, we consider sales volume, refund rate, buyer feedback, and A-to-z Guarantee claims.
Fix attributes on a product detail page
To fix a product detail page using the Manage Inventory page, complete the following steps:
Fix product variations on a detail page
Some product detail pages offer variations, such as color, pattern, and size. If you think a seller might have added a variation to a product that is different than what's indicated in the product detail page, we can fix it. Incorrect variations can lower customer confidence in whether they are buying the right product.
Before requesting a correction, review the following errors and examples:
| Variation error | Description | Example |
|---|---|---|
| Different product | The variation for the product is completely different from the product detail page. | The product detail page is for a toaster, but the variation is for a pencil. |
| Same product, different brand | The variation appears to be the same product, but is manufactured under different brands. | The product detail page is for "Sony Stereo Headphones" but the variation is for "Bose Stereo Headphones." |
| Same brand, different product line | The brands match, but the products are different. | The product detail page is for "UGG Women's Classic Short Boot" but the variation is for "UGG Women's Slipper". |
| Similar product types | The variation is for a product from a similar category, but for a different product type. | The product detail page is for "Women's Leggings" but the variation is for "Women's Slacks." |
| Version | The variation is for a different release version of the same product that is materially different from the previous version. | The product detail page is for "Remote Control X4 Helicopter and 4 Button Remote" and the variation is for "Remote Control X5 Helicopter and 5 Button Remote." |
If any of these scenarios exist, you can submit a request for Amazon to fix it by using the above self-service tool.
Proof requirement for updating attribute information on detail page
- Manufacturer's or publisher's (for books) website URL clearly showing the suggested changes, along with a visible product identifier (UPC, EAN, ISBN, etc.), if available.
- High-resolution product pictures, clearly showing the suggested changes, along with a visible product identifier (UPC, EAN, ISBN, etc.).
- A high-resolution photo of the item in its original packaging showing the product identifier (UPC, EAN, ISBN, etc.) code and the attribute or attributes that you need to change.
Manufacturer's or publisher's (for books) website URL is the only acceptable proof for product image update requests.
Any requests without valid proof supporting the changes will not be accepted.
To fix product attributes in bulk, upload an inventory file template that includes the corrected product information.
