The product name should have the product's official name including its manufacturer, brand name, specifications, and model. As the product name registration rules are defined by category, please refer to Inventory File Templates for Add a Product rules. Also please refer to "Important Notes for Each Store When Adding a Product."
In general, the website shows two types of pricing. The one with the strikethrough notation is the "reference price," and the other is the "price." If only one price is displayed, it will be the "price."
Unless otherwise stated, the price displayed in the "list price" column on the website is the price widely advertised to consumers by the manufacturer, wholesaler, etc. (the price displayed on product packaging, in catalogs, etc., and that is generally referred to as the "manufacturer's suggested retail price") or the price widely communicated to retailers (generally referred to as "recommended retail price"), and must be the latest price. In addition, price such as those set forth below cannot be displayed as the "list price":
If an improper listing is discovered, we may take measures which we determine as appropriate including the removal of the product page , suspension of your account, or termination of your account.
Check the following when displaying the reference price based on the guideline above.
Display the price widely advertised to consumers as the list price
If displaying the price widely communicated to retailers (manufacturer's expected market price, manufacturer's recommended retail price, etc.) as the list price
Confirmation of the above is required to prepare for any inquiries received from the Consumer Affairs Agency or other third party.
Other reference prices
A Was Price is automatically computed and changes over time. The Was Price is determined using the 90-day median price paid by customers for the product on Amazon. We exclude prices paid by customers for the product during a limited time deal.
You may set any price as the non-sale price of your item. If you wish to appeal price discount by setting a sale price, please comply with the following rules:
If an improper listing is discovered, we may take measures which we determine as appropriate including the removal of the product page, suspension of your account, or termination of your account.
When you list bulk items (white box) or simplified package items in the Electronics store, a new product detail page should be created separately from regularly domestically distributed items.
Add a Bulk Item (White Box) or Simplified Package Item Product Add a bulk item product after obtaining a code that differs from the JAN/EAN/UPC code of the regularly distributed items. You are also required to comply with the rules below when you add the product.
In the event that you cannot ensure that the product is a manufacturer's authentic product, specify [Unbranded Product] without specifying its manufacturer. Example: [Manufacturer] 15GB microSD SDHC microSD card SD adapter attached [Unbranded Product]
Listing Multi-Pack Items
When you list a Multi-Pack item, (e.g. 6 pieces of USB memories), a new Multi-Pack listing should be created separately from an existing single/bundling item listing.
Add Multi-Pack Items
The Multi-Pack must have its own standard product identifier (JAN/EAN/UPC) number. Do not use any individual product in the Multi-pack.
Add Multi-Pack items after obtaining a code that differs from the product identifier (JAN/EAN/UPC) number of the separately-sold product. If it does not have its own product identifier number, you need to apply the UPC exemption. See Overview of Category Product Code Requirement. You are also required to comply with the rules below when you add a product.
Distinguish from separately-sold products by including "Multi-Pack". Also include the number of items in the product name.
Example: [Manufacturer] Gas cartridge CB-250, 3 cartridges
If all information about the contents of a Multi-pack cannot be clarified by the product name, clarify this information in the Product Description.
Listing Outlet or Irregular Items
When you list outlet or irregular items, follow the Product Guidelines according to the store and the Merchants@amazon.co.jp Terms and Conditions for Sellers.
When you list outlet items in the Baby & Maternity, Musical Instruments, a new product detail page should be created separately from regularly distributed products (standard new products). For musical instruments and electronics products, the listed items must be unused and an original manufacturer's guarantee must be attached (excluding, however, products that are not eligible for a manufacturer's warranty).
You are also required to comply with the rules below when you add a product.
"Sell by Piece" means listing items by piece that are intended to be sold together.
Listing single cards
When you list single cards (selling trading cards by piece after opening the package) in the Toys store, and if a product catalog for the item has been created on Amazon, list the item linking to the product catalog. If a product catalog for the item has not been created, create a new product detail page based on the following rules.
Add a single card product
When you add a single card product, you are required to use a code that differs from the JAN/EAN/UPC code of the regularly distributed products. You are also required to comply with the rules below when you add the product.
Reference: By Category > Trading Card/Supply > Training Card Game > Single Card
[Single Card]+ Card Name + Card No. + (Big Series + Middle Series + Small Series + Special Notes)
Examples: [Single Card] ガーディアン・オブ・オーダー EXP2-JP001 (遊☆戯☆王5D’s OCG エクストラパック ボリューム2)
[Single Card] ラーの翼神龍 VJMP-JP046 (遊☆戯☆王5D’s OCG プロモカード)
[Big Series] 遊☆戯☆王オフィシャルカードゲーム デュエルモンスターズ
[Middle Series] STRUCTURE DECK, DUELIST PACK, etc.
[Small Series] -十代編-, -ロスト・サンクチュアリ- etc.
[Card No.] EXP2-JP001 etc.
[Special Notes] Promotion/Limited Card (for promotion/limited cards, use the common description: "Promotion/Limited Card"), Korean version or English version, etc. (Korean versions are shown in Japanese, as hangul characters cannot be displayed).
* 遊戯王 Single Card: Cards prior to the second stage (April 2000) with the format "Abbreviation - 2 characters + 3 numbers" (XXX-XX000) have no Card No., so ignore [Card No.]
Example: OK: DT09-JP011-N NG: ｔ０９－ｊｐ０１１－ｎ
Example: [Search Keyword] EXTRA PACK Volume 2 etc.
If selling an item for which the manufacturer has set a release date, enter the date as the product release date when listing the item. Do not use the expected stock arrival date for out-of-stock products. If selling an item that has already been distributed on the market and for which the manufacturer has set a re-release date, enter the date as the product release date when listing the item.
When setting the release date, state the following in condition comments: "Planned to be re-released by the manufacturer on MM DD." If the release date set by the manufacturer is not specific, such as "MM 20xx" or "start of MM," set the product release date in accordance with the following rules:
If an out-of-stock item that is generally available on the market will be in stock within the next 30 days, set its expected arrival date. When doing so, do not use the item launch date. Note that advance orders cannot be accepted for items with scheduled arrival dates more than 30 days away. Use when 30 or fewer days remain until the scheduled arrival date.
If a product information launch date is defined by the manufacturer, you are required to restrict buyers from viewing the product information prior to the launch date. Specify the launch date in the "launch-date" column in the inventory file or the "Product Launch Date" field on the website. Be sure to follow the above rules. It is prohibited to exhibit products before the product information ban removal date specified by the manufacturer or other entity.
The following words are prohibited from being registered as "keywords" when you add a product. If the following words are found to be registered, the product can be removed from the list without prior notification.
However, the above "keyword" registration rules are not applicable to PC software categories.
If including alongside the product an item in printed form, such as a coupon or flyer that is a purchase benefit related to the Amazon sales process, the item should be displayed on the existing Product Detail Page. If you want to explain the benefit to purchasers, use the promotion features and condition note. Displaying the benefit content in the product name, product description, or product specifications is prohibited. Note that promotions whose purpose is to divert purchasers from the Amazon sales process are prohibited. Regarding prohibitions, check prohibited seller activities and acts, as well as areas for compliance. For prohibitions, see Prohibited seller activities and actions.
Display gifts or purchase benefits on the existing Product Detail Page. If you want to explain the gift or benefit to purchasers, use the condition note. Displaying this information in the product description or product specifications is prohibited. In addition, when offering a gift (gift attached to product), make sure to comply with the following, as this applies to a "general gift."
Compliance with laws regarding the provision of premiums: If providing a premium, you must comply with the restrictions on premium value and other stipulations, as set forth in the Unjustifiable Premiums and Misleading Representations Act (Premiums Act). The seller is responsible for checking the Premiums Act, as well as applicable laws, regulations, guidelines, and related notices, and ensuring compliance with them. Refer to the following websites for details:
Product samples may be provided with the product itself without setting a price. In such cases, make sure to enter the listing in accordance with the gift guidelines. Also, note that the resale of samples distributed by manufacturers for promotional purposes is prohibited.
Example: Shipment of two samples in addition to a 24 x 2L OO oolong tea set, creating a case of 26 pieces. The product name is "24 x 2L OO oolong tea set." Mention the inclusion of the sample in the promotional features and condition note. Displaying this information in the product description or product specifications is prohibited.
Also, note that the following example is prohibited, as they may involve sample resale. The product name is "24 x 2L of OO oolong tea set;" however, the actual product consists of 20 units, and the remaining 4 units are samples. In this case, listing is prohibited because the sample products are not mentioned, and the sample products are included in the number of units of the product.
Listing Lucky Bags
When you list lucky bags in the Clothing & Accessories, Jewelry, Shoes & Bags, or Watches stores, a new product detail page should be created separate from the separately-sold product.
Add a Lucky Bag Product
Add a lucky bag product using a code that differs from the JAN/EAN/UPC code of the separately-sold products. Pre- orders are allowed. You are also required to comply with the rules below when you add the product:
Example: [Brand Name] Ladies, M size, Lucky bag containing outerwear, cut and sew, and hat
Examples: [Brand Name] Ladies, Tailored Jacket, Khaki, M size; [Brand Name] Ladies, Cut and Sew, White, M size; [Brand Name] Ladies, Knit Hat, Gray, 50
Lucky Bags can be sold as pre-order products.
ITEM NAME: Sellers are allowed to list seller Exclusive ASINs, which are officially approved by Brand Owners/Makers and Publishers, with seller name and exclusive reward, separately from normal/non-exclusive ASINs.
In this case, sellers must clearly appeal 1) seller exclusiveness 2) customer reward on item name. In case of JAN/UPC duplication to existing ASIN, sellers are able to create new ASINs by following UPC exemption process, however, sellers will be required certification which are published by Brand owners or makers.
In addition, it is prohibited to create non-authorized seller exclusive ASINs or the ASINs which violate Amazon policy/copyright or 3rd party rights. Amazon may suppress those ASINs when detected.
Item rule name rule is as follows. Seller name and exact customer reward must be clearly put on item name. Also sellers need to express products authenticity and details of customer rewards.
Example 【Seller Name Limited】Comic set name (with author signed box case)
Example 【Seller Name Limited】CD/DVD name (with a limited poster)
Example 【Seller Name Limited】Game name (with download contents)
Amazon defines "cosplay-related products" as the following:
Categories to be listed:
Confirm the Product Listing Guidelines according to the category:
Amazon reserves the right to determine the category to be listed for each product based on the above definitions, and Amazon.co.jp may change the category to an appropriate one if a product has been listed in an inappropriate category.
Currently, Calendar products (wall calendars, desk calendar and page-a-day calendar) can be sold in both Books and Office Products stores. As it has been difficult for merchants to determine in which stores they should offer calendar products, recently we have made the criteria of calendar products offering. We ask you to offer calendar products with an ISBN code (without a JAN code) in Books store. Also, please offer the products with a JAN code or those without any product codes in Office Products store. Sellers have to start product registration based on this criteria when they offer 2016 calendar products, which started to be sold in 2015.
|With a JAN code||Without a JAN code|
|With an ISBN code||Office Products||Books|
|Without and ISBN code||Office Products||Office Products|
Comply with the rules below when you add unbranded products:
If selling a physical prepaid card, the card must be shipped to the purchaser. The use of telecommunications (email, etc.) to ship a code number separately is prohibited. In addition, stating on the product detail page that a code number can be issued is prohibited for physical prepaid cards.
Products that Amazon determines might be used for converting unused credit card credit limits into cash or money-laundering.
The seller can enter a quantity that can be shipped as an option; however, in the case of multiple listings of the same product, listings must be made in accordance with the following guidelines. For multiple listings of products that have the same condition (for products other than books, music, video, and DVDs, excluding used products), enter the inventory volume in the quantity information column. To list the same products in different conditions, versions, or editions, make the listings separately by entering the details in the condition note. In accordance with condition guidelines, select the appropriate sub-condition, and make sure to enter detailed information in the condition note.
Registrations and listings of rental products without prior approval of Amazon.co.jp are prohibited.
Registrations and listings of products of which main object is providing services without prior approval of Amazon.co.jp are prohibited.
Listing products completely or mainly intended to lead customers to a commercial or personal website for advertising purposes, or listing products for providing contact information related to transactions outside of the Amazon.co.jp website, are prohibited. Linking to another commercial website, particularly websites that have an order tool or information other than those of the Amazon.co.jp website is prohibited.
Books (Japanese Books)
Refer to the Listing Guideline of Books.
Guidelines related to Sales of Over-the-counter (OTC) Drugs
Only sellers who have passed the over-the-counter (OTC) drug listing review required by Amazon are permitted to list OTC drugs. If such a product is listed without having passed the review, due to a violation of the guidelines, the listing of the product may be removed without prior notice, and listing rights may be suspended. Sellers who want to undergo the OTC drug listing review, on stating the following information on the Seller Information Page, must use Seller Central to contact Amazon Technical Account Management with the required documentation in accordance with the following procedures (the listing examination generally takes about one week). Go to Technical Account Management Inquiries > Products and Inventory > Issue Listing Products > Trouble Adding or Viewing a Product > Need help with something else? > Tell us about your issue . Please contact us and attach the required documentation to the form.
Required Information: Please specify the following information in Seller Information.
With regard to pharmaceuticals, sellers cannot perform new product registrations independently. Listings are only permitted for the products specified in the OTC drug sales list found on the OTC drug sales list.
Product listings for the following products are prohibited. Please be advised that, if these listings of are made, appropriate measures will be taken, such as suspension of your pharmaceutical selling privileges and closure of your seller account.
Please check the pharmaceutical guidelines for detailed information on the sale of pharmaceutical products.
PC Software & Video Games
Listing daggers and related products is prohibited based on the request of the Ministry of Economy, Trade and Industry. Note that the products listed here are prohibited.
Music (CDs, Records), Videos, DVDs
Adding products having no marketing rights in Japan is prohibited. You cannot add adult products. If you separately sell a DVD that came with a fitness equipment product, list the DVD product in the DVD store, even though the content is related to sporting goods.
Toys & Hobbies
Live creatures (fish, insects, crustaceans, amphibians, etc.) can be listed in the Pet Supplies store, excluding 1 and 2 below. When you add the product, add it in the live creatures category and include [Live Creature] at the end of the product title.
You can list only white ROM products. In the product title, specify "SIM lock released" for products in which the SIM lock has been released, or "SIM lock not released" for products in which the SIM lock has not been released.
Products in which the SIM lock was not released are to be listed on a separate product detail page from those with the SIM lock released, but not without specifying the JAN/EAN/UPC code. (White ROM products are mobile phones or PHS terminals without a contracted line or without a registered number.)
When you sell a white ROM product in which the SIM lock has been released, if the product is unused and a manufacturer warranty is provided, list them in New condition. If not, list them in Used condition, and in the Condition Description field, be sure to clarify whether or not the warranty is provided and the warranty information.
To avoid potential drawbacks for our customers, there are cases in which you may not be allowed to list radio equipment products that are sold outside of Japan on Amazon.co.jp. When radio equipment is used in Japan, the product is required to obtain technical standards conformity certification based on the Japan Radio Act. Products sold outside of Japan might not obtain technical standards conformity certification based on the Japan Radio Act, and if a product that has not obtained the certification is used, it may conflict with applicable laws and regulations such as the Radio Act. Therefore, if Amazon judges that a product conflicts with applicable laws and regulations, the product may be removed from listing on the Amazon.co.jp site with or without prior notification. (One example so far of such a product is iPad products.)
The transfer (selling) or acquisition (buying) of nuclear fuel material is basically limited to refining activity licensees, fabricating, or enrichment activity licensees, reactor operation licensees, reprocessing activity licensees, radioactive waste disposal or storage licensees, or users defined by the Nuclear Reactor Regulation Law. When nuclear fuel material is mounted on a radiation measurement instrument as a calibration source, depending on the fuel on board, the seller and the buyer are required to have obtained authorization for handling nuclear fuel material by the Minister of Education, Culture, Sports, Science and Technology, based on "Article 52 of the Nuclear Reactor Regulation Law" and "Article 61 of the Nuclear Reactor Regulation Law (Authorization of the Use of Nuclear Fuel Material)." Therefore, when you list a product on which nuclear fuel material is mounted, be sure to specify the information regarding authorization under the applicable laws and regulations in the seller's profile field and the seller's comment field of the target product.
If Amazon finds that a radiation measurement instrument on which nuclear fuel material is mounted is being sold without a description of important matters regarding authorization, Amazon may remove the product listing or remove the product detail page and suspend your seller account without prior notification.
Parallel imported water purifier related products are not necessarily manufactured in accordance with the laws and regulations of Japan. Therefore, you must comply with the following rules when you list parallel imported products. If the following criteria are not satisfied, Amazon may judge the product to be illegal or in violation of the contract and prohibit the product from being listed on our site. Even if only one of the criteria is not satisfied, you may not list the product in the same catalog. Please note that you may be subject to a penalty such as suspension of your seller account if you fail to comply with even one of the following criteria only.
You are not allowed to sell the product unless it has passed the household appliance water purifier test (JIS S3201) ("JIS Standard"), and unless you include the required description defined by the water purifier section in the "Guidelines for Household Goods Quality Labeling Act." For more information, go to the Consumer Agency's Homepage > Household Goods Quality Labeling Act > Labeling Guidance by Product, List of Miscellaneous Industrial Products > 30. Water purifiers: http://www.caa.go.jp/hinpyo/guide/zakka/zakka_34.html.
Sellers who have not obtained the required authorization such as licensing, registration, or notification to sell products in Japan are prohibited from selling these products. The sale of products that are not approved or licensed for sale in Japan is prohibited. Please refer to Approval or Licensing: on Prohibited Content.
Auto Accessories (Non-Japan Standard Restricted Products)
Listing of parallel imported helmets for motorcycles and mopeds without obtaining the SG mark and PSC mark is prohibited. The Consumer Products Safety Act requires that the PSC mark be displayed. List products that comply with Consumer Products Safety Act.
When publishing product information on the Amazon site, upload suitable images and product information in accordance with the following guidelines for clothing, fashion accessories, and other apparel, as well as shoes, bags, watches and jewelries and other content.
Please comply with the information in "About Product Listings in Amazon Wine Club " when listing Amazon Wine Club products.