On Amazon, information about products for sale is displayed in two formats. The first is product information that is common to all listings for a single product and the second is your listing information for that product.
These details are common to every instance of the product on Amazon. For example, several sellers list iPods on Amazon, so the general details about the product, such as the name and model number, are the same. When more than one seller contributes data to a product, Amazon determines which seller's product information will be displayed on the product detail page. Learn more about fixing errors on a product detail page.
These are the details about the products that you sell. These details can differ from other sellers' listings. For example, you might sell the same iPods as another seller, but your condition, price, or handling time may be different.
You can use Manage Inventory to view and update both product and listing information.
The combination of product and listing information is referred to as "item information" or "inventory information."
|Product page||Offer Listing page|
|Product ID, ASIN||Merchant SKU|
|Product name, model number, description||Price, points, condition, shipping|
You can use the Manage Inventory feature to view and update both product and listing information. Also, product information that you entered are not necessarily featured to the detail page because we adjust the product data from multiple seller's information to be posted to the site.