Amazon wants its customers to be able to shop with confidence. In particular, Toys for children are of increased risk of safety complaints. Therefore, sellers who wish to sell various Toys are required to apply and submit documents showing that the products are safe for customers.
In order to list products with selling restrictions, follow these steps:
For sellers who list their products through an inventory file or API, their products may appear on the Manage Inventory page as inactive. When you click Edit you will be prompted to apply for approval as above (start at step 4).
If you wish to sell a product that is not currently offered on Amazon but does require approval, please create the product. When the product is created, it will be put in inactive status on the Manage Inventory page. Please click Edit and apply to list the product.
If you have applied to sell previously and have not heard back, or to complete a draft application, please go to Catalog and click Add Products on Seller Central and click Selling Application Status.
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For more information about Toys, see also Recalls & Product Safety page.