FBA Opportunities is a tool that analyzes your catalog and recommends which ASINs to enroll in various Prime programs, such as FBA and FBA Small and Light.
FBA Opportunities can help you identify which ASINs to enroll in which FBA programs. The tool uses a machine-learning system to identify products in your catalog that would benefit from an FBA program. For instance, an ASIN that is eligible for FBA may also qualify for FBA Small and Light, which offers lower fees.
In addition, FBA Opportunities recommends any promotions that your products are eligible for.
The recommendations tool is designed to help guide your selling decisions. Recommendations can help you find key information about an ASIN, such as the number of Prime offers or the price of the Featured Offer.
Though we can’t guarantee perfect recommendations 100% of the time, our machine-learning system is constantly building on existing data to offer increasingly accurate and comprehensive recommendations.
Though we try our best to constantly improve recommendations, no system is perfect. If you find errors in your recommendations, please contact Selling Partner Support. We read every comment and use your feedback to to guide our improvement efforts.
Because we can’t access your cost data, recommendations don’t factor in your costs. Therefore, in response to feedback from sellers like you, we’ve made it possible to download all the data points for each of your recommendations. Note that higher costs for certain channels may be offset by an increase in sales.
We recommend that you act on recommendations at the time that they’re listed. If you wait to act, make sure to go back and check that the ASIN is still recommended for the respective program.
This column lists the main rationales behind each recommendation. Here’s when you’d see each of the most common rationales:
Select the ASIN. Hover over the “x” at the end of the row to choose a feedback option.
Recommendations are refreshed each week on the FBA Opportunities page. Make sure to download the data file for each new set of recommendations.