If you are enrolled in Seller Fulfilled Prime and the Prime badge does not appear on Amazon, follow these steps to troubleshoot the issue:
Confirm your SKU or ASIN is not displaying a Prime badge on the product detail page when viewing with a Prime customer account.
If you turned the Prime badge off, confirm that the Enable/Disable Prime option is on by going to Settings, Shipping Settings, General Shipping Settings, and then Control Prime order volume.
Confirm that your standard size products are on Prime shipping templates with nationwide Prime coverage (i.e. shipping to all prefectures in all regions except Hokkaido, Okinawa, and Ritou). The Prime badge will be removed from SKUs of standard size products whose templates do not have nationwide Prime coverage. You can download the list of your ineligible SKUs in the Prime Eligibility Defect report. Assign these SKUs to Prime shipping templates with nationwide Prime coverage to automatically re-enroll your SKUs in SFP.
Note: Amazon might have temporarily disabled the Prime badge. In such cases, a notification is sent to the official email address with the details.
Find your ASIN in your inventory and check which template it is assigned to. Verify that the ASIN is assigned to a Prime template.
If the ASIN is assigned to a Prime template, confirm the region for which the Prime badge should show is included as part of the Prime regions in your template.
Review the delivery promise for your offer. In some cases, we may remove the Prime badge when the delivery time does not meet Prime customers’ expectation of fast delivery times.If you see “FREE shipping for Prime members” or “Prime FREE delivery” on your offer and no Prime badge, the delivery promise is likely to be slow. This experience applies to offers from both Amazon and sellers.
If you still need help, contact Seller Support.
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